Ampalaya Cupcake

INTRODUCTION Cupcake is considered to be one of the best and popular desserts in the world. It was then introduced in the United States in the 19th century, and it was revolutionary because of the amount of time it saved in the kitchen. The name of the cupcake originated from the two theories: the cakes were originally cooked in cups and the other one the ingredients used to make the cupcakes were measured out by cups (Food Timeline Web).On the early part, cupcakes were called â€Å"number† cakes, for reasons that they were easy to remember by the measurements of ingredients it took to create them but today cupcakes have expanded to a wide variety of ingredients, measurements, shapes and decorations. Cupcakes were convenient because they cooked much quicker than larger cakes. When baking was down in hearth ovens, it would consume a lot of time to bake a cake, and the final product would often be burned. Since their creation in 20th century, cupcakes have become a pop culture t rend in the culinary world.They have spawned dozens of bakeries, devoted entirely to cupcakes that have popped up all over the country, and not just in metropolitan cities. Chefs and bakers publish books with decorating tips and fancy ideas for ingredients to use in cupcake. Food magazines publish special issues with full-color photography and recipes submitted all over the country. Blogs are also updated every day with cupcake news and recipes Due to this phenomenon the BBS Corporation decided to innovate the cupcake to have twists not only with its taste but also with its nutritional value content as well.Ampalaya will be our main ingredient. Ampalaya or Bitter Melon/Bitter Gourd is a vegetable that grows in Asia, the Caribbean, East Africa and South America. People eat it as a food as well as use it for medicinal purposes to help treat conditions including diabetes, cancer and viral infections. Bitter melon affects certain hormones, including insulin and leptin. Due to its bitter taste many people don’t like to eat Amplaya even though it is healthy. As a result of this, The BBS Corporation decided to put different flavors of fruit jam such as strawberry, banana and mango jam as our minor ingredients, with this many lients will be interested on ordering our product and will be at the same time enjoying and benefited on the convenience of eating our Ampalaya Cupcake. Thus, our clients will be more health conscious and will not hesitate to consume vegetable and pastry that are getting rid off before. With this the BBS Corporation with one of its vision is to always exceed expectation and become the best in Class by making things happen and getting things done. BITTER BETTER SWEET CORPORATION MISSION-VISION MISSIONThe BBS Corporation aims that it will always exceed expectation and become the best in Class by making things happen and getting things done. VISION To be the leading and preferred manufacturer and distributor of Cupcakes in the Philippines tha t would furnish customer's desire for a new unique flavor and taste by consistently serving a unique best tasting, high quality cupcake through fast, efficient and friendly service in a clean, fun and wholesome environment. We seek to promote high quality made products with affordable price adding great taste and health benefits in oneType of Business The Bitter Better Sweet Corporation started in motion with a set of persons who loves to produce new kinds of product related in baking. The six individuals organized to be incorporated and create new invention that is new and fresh to the tastes of every individual. The proponents create its name to make it more catchy and appealing to our customers. The Bitter, symbolizes and defines the characteristic and taste of Ampalaya (Bitter melon/ Bitter Ground) while the Better, defines the health benefits of eating our product.Sweets, represent the chocolate that we will use in the top coat of the cupcake. To the core of passion in baking t he group decided to formulate a brilliant innovation on the conventional cupcake, in line with that the proponents came up with a twist on the product by making the ordinary cupcake became as a Ampalaya Cupcake (Bitter melon Cupcake). Offering this cupcake to our target market it shall integrate the interpretation of every individual that Ampalaya (Bittermelon) is very hard to eat since it has a bitter taste.The proponent has confidence that this kind of product will not be pleasing and appetizing nevertheless it will also have healthy components that will add to its uniqueness and quality prospectively ahead of the rest. Being the first one to discover this kind of product is very enchanting to everyone; the proponents pursue to their plan to start a business and prepare themselves for any risk that they will face on the succeeding years of their business.Through this basis the proponents have the idea to begin a new creation of the BBS Corporation first product, the Ampalaya (Bitt er melon) flavored cupcake that can be competitive enough to the local and global industry. Management Highlights The Management Highlights of BBS Corporation is classified into different departments and these are Administrative, Finance, Marketing, and Production in order to be specifying appropriate and needed skills and information. This will help the corporation work faster, easier, more efficient, and at the same time more productive as each of the department is varied according to their expertise.It will also highlight the make use of the best raw materials that we will purchase from all of our suppliers which have selected under the close supervision of quality control and lowest cost that will be delivered immediately to the different target areas and target market such as the restaurants and cafeteria around the Metro Manila to be specific in Murphy, Cubao in order to keep our product fresh and healthy. Marketing Highlights One of the most important elements of any business is advertising and marketing. Today many businesses fail because they were poorly marketed than for any other reason.The most important element marketing for BBS Corporation shall be its location in the sense that the target market will go by and test the product that we offer for them. The proponents will come up with different strategies such as product, price, distribution and promotion of the product that will surely attract our target market. The proponent can easily attract our target market by advertising on the different types of promotions such as billboards, flyers, posters, social networking sites Financial HighlightsThe Financial Highlights of BBS Corporation shall be responsible on taking care of all financial transactions from the raw materials being used up to the overall operational expenses. The initial capital of BBS Corporation will have the total of ? 2,400,000. 00 the amount shall determine the cost of building up the new business with acquisition of all the ne cessary equipments, machineries, tangible and intangible and other supplies needed for the operation of the business. NAME OF PARTNER| TYPE| CAPITAL| SHARE| Leocadio, Vanessa| Incorporator| ? 480,000. 00| 20% share| Lopez, Ceriena| Incorporator| ? 80,000. 00| 20% share| Lotivo,Raiza Jane| Incorporator| ? 480,000. 00| 20% share| Malana, Charmaine| Incorporator| ? 480,000. 00| 20% share| Mariano, Paula Bianca| Incorporator| ? 480,000. 00| 20% share| TOTAL| ? 2,400,000. 00| 100% shares| Socio-Economic Contribution The BBS Corporation will focus on charity events, environment protection and employment. The corporation will support at least two charity events annually by giving them cash donations amounting of P50, 000. 00. This will be the company’s own way of giving back to the community as the company grows.The charity events that the company will sponsored will be tourism events related. At the same time the charity events at the same time will return help to the company by ma king our product familiar to other potential clients or customers. As environment-friendly company, the company makes sure that proper disposal garbage whether it’s in the production or in the office, will be strictly monitored and supervised by the assigned personnel but also by all the employees working for the company as well as all the incorporators and visitors or guests.The proponents will conduct and endow employment and hiring of more workers that are residing in Murphy, Cubao for the company will be provided as the company grows. A. PRODUCT / SERVICE TO SELL I. Benefits, Features and Advantages The company offers cupcakes that are made up of Ampalaya (bitter melon) which, as we all know, have many health benefits. Fillings are added within these cupcakes which a customer can choose between banana, cheese, mango ; strawberry jam. The company has its own uniqueness in order to make our product marketable and more appealing compared to its competitors. Therefore, BBS Co . rovided a list mainly concerned about the Benefits, Advantages and Features of the product. BENEFITS| ADVANTAGES| FEATURES| BBS cupcakes state that it is healthy because of its incorporation of Ampalaya, which is widely recognized as alternative medicine. BBS cupcakes used dark chocolate in the cupcake for low sugar content. The sugar used will later be turned to energy for the body needs. BBS cupcakes used the Strawberry Jam, a very low in Saturated Fat, Cholesterol and Sodium. It is also a good source of Vitamin C. BBS Cupcakes Used The Banana Jam which majority of the people knows that it is rich in calories, but very low in fats.It contains good amount of health benefiting anti-oxidants, minerals, and vitamins. Lastly is the Mango Jam which is very low in Saturated Fat, Cholesterol and Sodium. It is also a good source of Dietary Fiber and Vitamin B6, and a very good source of Vitamin A and Vitamin C. | The cupcake is the first Ampalaya incorporated cupcake. Providing a unique and new product for clients. BBS cupcakes have health benefits compared to other cupcake brands. BBS cupcakes are appealing for health-conscious people, particularly diabetic. BBS cupcakes have cheaper price with the use of fresh ingredients.The cupcakes are filled with fruit jams that contain nutrients that are essential for the body. | BBS cupcakes provide a new taste because of Ampalaya, without the bitterness. BBS cupcakes can be served as a good dessert for a meal. BBS cupcakes state that it is a healthy product, which provide customers’ cravings and new desires. The products are filled with fruit jams in strawberry, banana and mango which goes well with the Ampalaya cupcake. | TARGET MARKET II. Area Coverage 1. Market Description Cupcakes are no longer just the domain of the school bake sale.Cupcakes are now perfect for all occasions or even without occasion, everyone can have it. Other shops now even offer cupcakes just for pets. With creative designs and delicious fla vors, the dessert is a chic addition to cafes, hotels, restaurants, tea shops and the bakery section of the local grocery store. Made with a few basic ingredients, cupcakes can be made on the cheap and sold at a high margin. With this, the group decided to choose the said product to be sold in Cubao where it is so populated. Big number of people in an area means more demand for food, and this big demand means a greater chance of making sales.The product gives a new twist to every cupcake in the industry which makes it marketable and the bakery in Cubao is very accessible and strategic. By this, we can earn profit in a fast pace and be known around the Metro Manila very quickly. 2. Target Market Profile GENERAL MARKET| PEOPLE/BUSINESS INVOLVED| DESCRIPTION| Middlemen| Sales managers, Purchasing managers, Officers/individuals, Sales Representatives. | . Negotiation will have much less hassle with their help for they can make sure that the buyer of product will get quality products tha t BBS Co. produces. Clients| Direct Sell to Cafes, Tea shops, Hotels, Restaurants and other members of the industry said. | BBS Co. will give attention and will be hands-on in direct selling transactions to these clients. | Direct Consumers| People who will buy from clients. (E. g. students, locals, cupcake lovers)| These people will play a main role in consuming and demanding the product from BBS Co. clients. | III. Consumer / Customer 3. Consumer Buying Behavior Cupcakes offer the taste of a regular-sized cake or pastry in a convenient, portable form and are less expensive, which makes them even more desirable to consumers.They are the new trend in the industry today, especially those in style. But it is said that not all cupcakes are healthy. With these statements, it just says that people have their reason for buying unhealthy cupcake products. The cupcake  trend sweeping retail and in-store bakeries has extended its reach to supermarket shelves. Cupcakes' popularity grew with help from the show  Sex and the City  where the lead characters ate cupcakes at Manhattan's upscale Magnolia Bakery. Before long, cupcake towers began replacing traditional wedding cakes and birthday cakes. Cupcakes are also great for kids because they don’t have to share.Surprisingly, it became one of the reasons of childhood obesity. This was carefully considered by the proponents of this project. They made and formulated a cupcake with a twist of bitter melon which regulates blood and sugar level. The cupcake is affordable, accessible and carefully devised to favor the cravings of the demand and the taste wouldn’t what you think of as a bitter cupcake, well it is not. It is also in a stylish form and could be customized with our consideration if a customer wishes to. This will help to market the product in the target market.To get on with those rival companies, the idea was conceptualized to make the product more appealing and crave-getter. The cupcakes, which are tasty and affordable, are also healthy. Real and fresh bitter melon will be included in the cupcakes so that they will not be just yummy, but also health-wise. The proponents of the study considered such factors to assume how the clients and customers will react to the competitiveness of the product. Cafes like Twinsiescafe in Oregon ; Buttercream coffee and cupcakes in Florida made a cupcake much more than just another sweet treat,  but to be honest, they want to make it a life style.They offer gourmet cupcakes to any variety of cupcakes that goes along well with coffee, making them potential for customers. They want customers and friends can enjoy delicious and fresh cupcakes that compliment with their coffees. That is why cafes are one of our possible clients. Tea Shops, one particular example is Moon Leaf which offers cupcakes as their compliment for their teas. Well, the product that our corporation offers is a healthy one which will be considered to tea shops who prefers a healthy lifestyle for their customers and clients.Just like cafes, the great factor is that buyers want to get quality food and beverage at a reasonable price. In restaurants, a complete meal may come up with cupcake as their dessert. The common desserts are ice cream, fruits, brownies and other confectionery products. Since cupcake fit in this industry, the proponents made restaurants as possible market for the bitter melon cupcakes of BBS Co. The restaurants that will be supplied with the product will then offer them as a dessert or separate product to be sold in their company.The customers in restaurants are primarily not sensitive to price so it will not be a reason to hesitate to the affordable cupcake that is offered. The reason that the proponents chose hotels as a client is that most of them today offer a wide variety of goods as their complimentary product. Those products can also be received by the customers as an appreciation or gift for their stay in such hotels. Sinc e our product is affordable, it would not be a hassle for a hotel company to decide and use them as a premium item or sell them in their restaurant inside the hotel as dessert or separate item.Lastly, small bakeries are considered as client since other bakeries get their product from their suppliers. BBS cupcakes are appealing and affordable which will make the customers want to buy these products. We will target those bakeries that start as a home-based bakery and grow from there. The benefit to this, of course, is low overhead. All those mentioned above are just considerations of what is observed in the customers and their company behavior. The proponents of BBS Co. will make them clients and be considerate of the profitability in managing the operation.To the customers considering their behaviors, the strategic and accessibility should be maintained to make it marketable. B. DEMAND AND SUPPLY ANALYSIS | Historical| Projected| YEAR| 2008| 2009| 2010| 2011| 2012| 2013| 2014| 2015| 2016| 2017| Demand| 3. 7M| 3. 9M| 4M| 3. 6M| 4M| 3. 4M| 3. 3M| 3. 5M| 4M| 3. 2M| Supply| 3. 2M| 3. 5M| 3. 9M| 3. 5M| 4M| 3. 25M| 3. 2M| 3. 45M| 3. 95M| 3. 15M| GAP| 500k| 400k| 100k| 100k| 0| 150k| 100k| 50k| 50k| 50k| Source:http://www. ibisworld. com/industry/global/philippine-bakery-goods-manufacturing. html IV. Historical Demand (Five Years)The proponents have conducted a research about demand for pastries, particularly, cakes and cupcakes. These products are bought every day, especially on occasions and events. Demand for baked and pastry goods is being driven by changing lifestyles. Busy consumers are increasingly quick to buy convenient baked snack foods such as wraps and sandwiches. The global baked goods market has shown rapid recovery following the economic recession, recording strong growth over recent years. Consumers are now willing to spend moderately and demand high quality for their money, an equation for which retail bakeries are a solution.V. Projected Demand (Five Years) Product innovation and healthier products and ingredients are fuelling buyer growth in this industry. Emerging markets represent good market potential as western lifestyles and eating habits continue to be adopted in these regions. During these five years, cupcake companies will have a larger number until it is hard to enter and make this business profitable. This will increase competition for cupcake companies and will result to innovation after innovation and up-down demand because of instability of whom the consumers will buy their products. VI.Historical supply (Five Years) Different small cupcake companies have opened, including suppliers and direct-sellers. The total market size for the Retail and Wholesale Bakeries industry includes supply on all companies. The ‘Great Cupcake Rush of ‘09’, from coast to coast, over the past year the United States has been described as an almost inexplicable spread of cupcakeries around the world. This led the whole world to make cupcake as a business, particularly Asia which includes Philippines. Bakeries can be affected by price swings of the raw inputs. VII. Projected Supply (Five Years)It is predicted that the big growth of cupcake industry will end up on stability of its supply. Growth within the cake decoration stores industry is expected to slow to 3. 7 percent annually over the next five years, according to an October 2011. Smaller number of the said industry will enter this business due to big number of competitors. This forecast represents a dip from the growth that the industry was predicted to have enjoyed during the past five years. VIII. Demand Gap (Five Years) The demand gap shows the difference between supply and demand products.The ability to the market the product are determined by the interaction of supply and demand. C. MARKET RESEARCH IX. Procedure in Conducting Market Research The researchers devised questionnaires that would help in the study for the product in diligently manipulating the market research. These were distributed to available coffee shops, restaurants, bakeries, hotels and tea shops then tallied the results after producing the complete market research. X. Respondents Profile The researchers conveyed the survey on available coffee shops, restaurants, hotels, tea shops or even other small bakeries within Metro Manila Area.XI. Survey Results and Analysis Questionnaires are distributed to complete the market study. Questions are made up of answers that can help in developing the conclusion to the research. Some questions show facts that would answer problems of research that is being finished. SURVEY QUESTIONNARE Name (optional): ___________________________________________ Position: _______________________________ Age: ____________ Company: ________________________________________________ Directions: Do answer the following questions by encircling your best choice. 1. Does your business willing to sell cupcakes particularly made up of Amp alaya, also called as bitter melon? a. Yesb. No 2. ) Have you already chosen supplier for cupcakes? a. Yesb. No 3. ) What quality are you looking to purchase cupcakes from a supplier? a. Tastec. Aesthetic b. Price d. Others (Pls. specify) _______________ 4. ) Approximately, how much are you are you willing to spend to purchase cupcakes from your supplier per month? a. ? 10,000 – 20,000 b. ? 21,000 – 30,000 c. ?31,000 – 40,000 d. Others (Pls. specify) _______________________ 5. What do you prefer for your mode of post payment? a. 15 daysc. 45 days b. 30 daysd. Others (Pls. specify) _______________ 6. ) If possible, do you want our company to be your supplier for these healthy cupcakes? a. Yesb. No (Why? ) _______________________ 7. ) Personally, how many times in the last month have you purchased cupcake per month? a. 1c. 3 b. 5d. Others (Pls. specify) _______________ The following data shows the result of the survey. GRAPHS QUESTION No. 1: Does your business wil ling to sell cupcakes particularly made up of Ampalaya, also called as bitter melon?On Figure 1. 0 shows that 96% are willing to sell Ampalaya cupcake and the remaining 4% refused to sell cupcakes due to managerial reasons. This explain that majority of the respondents are willing to sell Ampalaya Cupcake to the market. QUESTION No. 2: Have you chosen supplier for cupcakes? Figure 2. 0 Number of respondents that already chosen a cupcake supplier On Figure 2. 0 shows that 92% of the respondents have not chosen their supplier it is either they do not have their cupcakes to sell so they have no supplier and others make their own pastries.Only 8% have their supplier. QUESTION No. 3: What quality are you looking to purchase cupcakes from a supplier? Figure 3. 0 Qualities that the Respondents look for in a Cupcake Supplier On Figure 3. 0 shows that most of the respondents refer to the taste of the cupcake which is in 58%, 28% give importance to the price, 8% for the appearance or aestheti c and 6% for other reasons such as location of supplier and quality of the product. QUESTION No. 4: Approximately, How much are you willing to spend to purchase cupcakes from your supplier per month? Figure 4. Price Competitiveness On Figure 4. 0 shows that 46% of the respondents are willing to spend ? 10,000-? 20,000 for purchasing cupcakes per month. While 28% of the respondents are willing to spend ? 21,000- 30,000, as 10% for 31,000 to 40,000 and 16% for other price which all refers to smaller amount among the choices. QUESTION No. 5: What do you prefer for your mode of post payment? Figure 5. 0 Mode of Post Payment On Figure 5. 0 shows that most of the respondents prefer to pay the moment they get the cupcakes they will buy from their supplier which is 46%. 6% prefer 15 -day credit payment and 12% for 30 days. QUESTION No. 6: If possible, Do you want our corporation (BBS Co. ) to be your supplier for these healthy cupcakes? Figure 6. 0 Interest Rate of supplying the product On Figure 6. 0 shows that 96% of the respondents are open to make BBS Co. as their supplier for Amplaya Cupcake while 4% are not open due to they already have a supplier and they don’t want to have a supplier. QUESTION NO. 7: Personally, How many times in the last month have you purchased cupcake per month? Figure 7. 0 Number of Times Purchasing a CupcakeOn Figure 7. 0 shows that as an individual the respondents purchase cupcakes every month. 44% of the respondents said that they buy cupcakes probably 5 times every month, 28% said that the quantity they buy varies every month, 20% said 3 times a month and 8% buy once either in a box/pack or per piece. D. PROJECTED SALES XII. Per Month in a Year SALES PLAN FORECAST for 2013| Ampalaya Cupcake’s Fillings| Month| Ampalaya-Banana Cupcake| Ampalaya- Cheese Cupcake| Ampalaya Mango Cupcake| Ampalaya- Strawberry- Cupcake| Monthly Units| January| 9,380| 9,380| 9,380| 9,380| 37,520|February| 8,954| 8,955| 8,954| 8,955| 35,818| March | 8,440| 8,440| 8,440| 8,440| 33,760| April| 6,500| 6,500| 6,500| 6,500| 26,000| May| 6,000| 6,000| 6,000| 6,000| 24,000| June| 8,693| 8,693| 8,693| 8,693| 34,772| July| 8,440| 8,440| 8,440| 8,440| 33,760| August| 6,495| 6,495| 6,495| 6,495| 25,980| September| 7,160| 7,160| 7,160| 7,160| 28,640| October| 7,155| 7,155| 7,155| 7,155| 28,620| November| 7,690| 7,690| 7,690| 7,690| 30,760| December| 8,635| 8,635| 8,635| 8,635| 34,540| Annual Units| 93,542| 93,543| 93,542| 93,543| 374,170| Packages Sales Plan for 2013|Product| Ampalaya-Banana Cupcake| Ampalaya- Cheese Cupcake| Ampalaya Mango Cupcake| Ampalaya- Strawberry- Cupcake| Annual Units (Box)| Box of 1| 46,802 boxes/ pieces cupcakes| 46,803 boxes/ pieces cupcakes| 46,802 boxes/ pieces cupcakes| 46,803 boxes/ pieces cupcakes| 187,210 boxes/pieces cupcakes| Box of 6| 7,790 boxes(46,740 pieces cupcakes)| 7,790 boxes(46,740 pieces cupcakes)| 7,790 boxes(46,740 pieces cupcakes)| 7,790 boxes(46,740 pieces cupcakes)| 31,160 boxes (186,960 pieces cupcakes)| Total| 54,592 boxes| 54,593 boxes| 54,592 boxes| 54,593 boxes| 218,370 boxes| XIII. In Volume and In PesosThe Sales Plan Forecast for 2013 table shown in Page 17 shows that BBS Co. will keep its product profitable by making the gap between produced and sold cupcakes very small. The cupcakes will be sold for Php44. 00 per piece to our clients. It will give Php39. 00 profit per cupcake. The suggested selling price for their customers will be Php54. 00, giving them a profit of Php10. 00 per cupcake, thus, making the product appealing for the clients because of the profit. They could also sell it for higher price. This graph shows the total sales of BBS Co. in its Ampalaya cupcake in a year.E. MARKETING PROGRAM / STRATEGIES XIV. Practices of Competitors Direct Competitors Cupcakes by Sonja and Blushing cupcakes are identified independent suppliers of cupcakes in different shops and hotels. They are not that well-known like Lemon Square and Sweet Lorraine Bakeshop whic h sell their cupcakes in shops but they have number of places where they deliver their cupcakes, they also sell it from their manufacturing place in pieces or bulks and wholesale. First is Cupcakes by Sonja, Cupcakes by Sonja 1CO3 G/F Serendra Fort Bonifacio Global City Taguig, Metro Manila 632. 915. 2936 32. 856. 0308 [email  protected] com [email  protected] com Cupcakes by Sonja is the first bakeshop in manila to specialize exclusively in cupcakes. They supply cupcakes in restaurants like OpenRice Restaurants. Designed to stir nostalgia among visitors. They only sell cupcakes upon request and with minimum of 12 cupcakes per order. In this bakery, the kitchen runs 24/7 to ensure consistent quality. Everything is handcrafted from scratch and made in tiny batches, with nothing less than ingredients as real premium French butter, Madagascar vanilla and Varlhona chocolate.Preservatives are never used because cupcakes are meant to be enjoyed fresh from the oven. There are 20+ optio ns that can be chosen and it could be customized to suit an event. Blushing Cupcakes Club 650 Libis, beside Shopwise (Main Branch) (02) 986-0704 (02) 664-0538 Website: http://blushingcupcakes. multiply. com/ Bracnch: Sky Garden, SM North EDSA (Near Sky Dome) Blushing Cupcakes was established in November 2006 as a home business catering to friends and referrals only. Then named Happy Cupcakes, the business' clientele started to grow as it distributed cupcakes to different offices, schools and bazaars.On November of 2007, just after a year when it started, the business expanded to set up its first branch in Libis, Quezon City. It was renamed to Blushing Cupcakes. Now, more people get to enjoy their cupcakes. They offer cupcakes of different decorations but mainly chocolate and mocha flavor that can be paired to their coffee product but sold separately. Their company sells the cupcakes wholesale and retail. The style of the cupcakes can also be changed depending on the client’s wants, it can be formed from tower to simply a box of cupcake.Aside from cupcakes, they offer Pastas, Sandwiches, Pizza, Floats and coffee in their main branch only. Indirect Competitors Lemon Square Head Office: 91 Sampalok St. Libtong, Meycauayan Bulacan, Philippines Tel. No. : (632) 983-9417 to 19 Fax No. : (632) 984-9142 Lemon Square's owner Dulce had always dreamed of producing the best-tasting and the highest-quality cupcakes in the Philippines, and to make these available to millions of Filipinos at a very reasonable price. She had worked on the vision for Lemon Square in her college thesis in 1980.Lemon Square had its humble beginnings in 1985 when it started to offer local communities a small selection of homemade-style baked goods. Then newly-married Dulce began baking cakes to sell to her friends. Word-of-mouth soon became the primary driving force for her cakes as demand went through the roof. She and her husband Errol soon had to buy more cake-making machines, hire more people, increase production and enhance its variety to keep up with demand and to cater to the preferences of the market.In 1995, Lemon Square had to thoroughly modernize its operations to keep up with the times. It did so by acquiring a state-of-the-art baking system that enhanced its production and efficiency. Fresh Lemon Square products can be found in major supermarkets, groceries, convenience stores, market stalls, institutional canteens sari-sari stores and snack stands in the major cities and provinces of the Philippines. Only the best local and important ingredients are used, processed through advanced, fully-automated bread-making and packaging machines from Europe.Frostings Cupcakes Trinoma Mall 3rd Level Edsa corner North Avenue, Quezon City Mobile no. : 0922-8790357 Shangri-La, Rustans 3rd Floor Children's Division, MandaluyongCity Mobile no. : 0922-8980271 Their stores are charming showcases of the way they put care and love in the preparation of our cupcakes. From the soft colors of the walls, to the eye-catching display of our delectable treats, to the cheerful elegance of packaging, and the efficient attentiveness of staff, they make sure that their stores eloquently embody firm commitment to superior quality and service.Cupcakes can also be a take home, experience it by getting a few boxes of cupcakes to share with your family or to give to your friends as a delicious gourmet gift. To enjoy Frostings Cupcakes the way they're meant to be enjoyed, one should be sure to protect them from direct exposure to sunlight, to store them in room temperature, and to consume them within a week from purchase. Their cupcakes are made fresh daily by bakers who seriously take to heart the essence of the Frostings cupcake. Each day, bakers competently rise up to the challenge of bringing the best quality cupcakes in the freshest condition possible.They spend the day in the kitchen and stay there as long as necessary to ensure that the quality of the cupcakes i s uncompromised. Sweet Lorraine Bakeshop Manila, Philippines www. sweetlorrainebakeshop. com Sweet Lorraine Bakeshop has their signature in their products, the sweetness, tanginess and creaminess of Cream Cheese Frosting and also sweet, creamy made with natural ingredients of their Butter Cream. They have caramel sauce, honeycomb and lemon curd crushed or drizzled into their cupcakes, cookies and butter cream.They would rather refuse an order if they are unable to source fresh ingredients but sometimes, best ingredients cost the most. They make everything from scratch materials. The bakeshop does not specialize in cupcakes but it is on of their offered products like their Classic Miniature cupcakes made with real vanilla beans, topped with smooth vanilla butter cream, Chocolateaholic Cupcakes, deeply sinful dark chocolate cake topped with silky smooth ganache and chocolate sprinkles and Lemon-drenched Loaf. They also have brownies like Fudge Brownies, the fudgiest richest brownies.B utterscotch Cookies are also offered with buttery caramel and ribbons of chewy and crunchy butterscotch, White Chocolate Cookies, sweet, chewy vanilla cookies with chunks of creamy Belgian white chocolate made from pure cocoa butter and sprinkled with sea salt, and Chewy Chocolate Chip Cookies, highly addictive chewy, buttery cookies made with finest Belgian bittersweet chocolate. This bakeshop is created by Lorraine Nepomuceno. Located in Manila, Philippines and is home-based. Everything is baked fresh upon order without preservatives or stabilizers and from all natural ingredients.To make the products flavorful, they use the best ingredients that are already available for them, this just means the available freshest ingredients. The products are made with the passion on the flavor. XV. Key Success Factors Before opening a bakery there are several important decisions to make. Incorporators should determine how they want to start. They will need to decide how to sell baked goods suc cessfully. The following should be considered: * Making a goal to reach a certain level of profit * Strategic Location * Quality Product * Reliability in delivery Accessibility and Convenience * People skills: Dealing with employees, customers, vendors, etc. * Advertisement Efficiency * Know Competitor’s behavior XVI. Own Marketing Program / Strategies 4. Product Strategy BBS Co. cupcakes are packed and made with essential vitamins and nutrients from fresh Ampalaya or bitter melon, it is also made from vegetable oil which is healthier than ordinary cooking oil. They are also made appetizing and affordable for the market. The packaging that will be used deals with the eco-friendly packaging with the logo of the corporation on it.It would not be an expensive packaging since the product will be supplied and the clients can make use of their own package or plating. The cupcakes will not have its specific name for they will only be mainly supplied and distributed to some businesse s like cafes, tea shops, restaurants, hotels and other small bakeries. Pictures of BBS Co. Ampalaya Cupcakes 5. Pricing Strategy The corporation will make cupcakes to be sold through the manufacturing place and be mainly engaging in direct selling. This means that the cupcakes will be sold in volumes; this will lessen the cost for operations in the company.The packaging is also made plain and low-priced materials but the attractiveness of it will be maintained. BBS Co. is offering price that has very reasonable means for every client without forfeiting the quality of the cupcakes. The lower the operating cost means that this will make the company profit. For the mode of payment, the company will have its business deal to the clients through payment by cash or credit. They can also deposit to the company through BBS Corporation’s bank account. Competitive Pricing among Competitors SIZE| PRICE| Supplier| Single cupcake| Php 54. 00 (Suggested)| BBS.Corp. | | Php60. 00 – 1 00. 00| Cupcakes by Sonja| | Php 65. 00| Blushing cupcakes| 6. Distribution Strategy BBS Co. Ampalaya cupcakes will be distributed to different establishments, especially cafes, tea shops or restaurants within Cubao that sells cupcakes. Direct selling will be implemented to these establishments and it will give advantage for it will lower the supplier’s operating cost and minimize the cost for demand. 7. Promotion Strategy ` a. Sales and Promotion Program Consumer awareness is a special factor to be considered by BBS C. since our product is a new entrant in the industry.We made a plan that will give guarantee to our Corporation that they would reach the projected sales and make it appealing to the market, maintaining the loyalty or the consumers. DATE| SALES AND PROMOTION PLAN| OBJECTIVES| November| Free taste of BBS Co. Ampalaya cupcakes to its target markets. | To promote the cupcakes and get the total number of clients. | December| Start of operation. Discounts for the fir st 10 clients with a least purchase of 50 boxes. | Increase number of clients. | January – March| Free cupcakes for the season for first 10 clients with the least purchase of 50 boxes of cupcakes every week. To make the market aware to our product through printed ads seen by consumers and promotions. | PROMO FOR THE 1st YEAR OF OPERATION| 5% discount for every new clients for their first order. | Gain loyalty and increase number of clients. | WHOLE OPERATION| Credit payment. | Make payment easy for the clients and gain their loyalty. | a. Advertising program Promotion is necessary for a new entrant company to introduce its product to the industry and be appealing to its target market. BBS Co. is implementing business to business selling. We still make ways to let the market familiar about the existence of our company that produces cupcakes. . Public Relations Program INFORMATIONAL:  Complete amount information revealed when it is advertised. Before people become interested in BBS Co. cupcakes they will need to know more information. These include information about the product and public awareness. The company will increase number of Public ads like posters and leaflets. The proponents will also make the company’s own website. With more information people can better decide whether or not they want to further their interest. ATTITUDINAL:  Getting the name out there and creating awareness is important along with informing potential buyers of the product and services.Information will do nothing without a sort of persuasion. Thus, the company want audiences to walk away with a positive attitude and desire for more information. This will increase curiosity. BEHAVIORAL:  To increase audience’s intent to purchase the product, the company will do its specific objectives. An objective to change the behavior of potential buyers is first and for most the intent. After spreading awareness and changing the initial attitudes of audiences, the final goal is to make people  want  to buy the product and then finally purchase. F. Marketing/ Selling Expenses The table underneath shows the marketing expense of BBS Co. or the first year of its operation. After this year the annual expense will only retain the expense for print ads, cash donations and website, amounting Php70, 500. 00 per year. BBS Co. will have survey and free taste of Ampalaya cupcakes to its projected markets. In the opening of the company, discounts for the first 10 clients with least purchase of 50 boxes will be given. For the next 3 months, there will be free cupcakes for the season for first 10 clients with the least purchase of 50 boxes of cupcakes every week. For the 1st whole year, 5% discount for every new clients for their first order.The schedule below shows when and how much will be the expenses for marketing the product. | Nov| Dec| Jan| Feb| Mar| Apr| May| Jun| Jul| Aug| Sep| Oct| Cost| Leaflets| ? | ? | ? | | ? | | | ? | ? | ? | | | P3,000| Billb oard| ? | | ? | | ? | | ? | | ? | | ? | | P10,000| Posters| ? | | | ? | | | ? | | | ? | | | P7,500| Discounts| ? | ? | ? | ? | ? | ? | ? | ? | ? | ? | ? | ? | P18,000| Website ;Facebook| ? | ? | ? | ? | ? | ? | ? | ? | ? | ? | ? | ? | Free| Free Taste| ? | ? | ? | | | | | | | | | | P3,500| Cash donations| | ? | | | | | | | | | | | P50,000| Free Cupcakes| | ? | ? ? | | | | | | | | | P15,000| Total Cost| P107,000| A. Technical Production Description BBS Corporation is very popular in producing Ampalaya Cupcakes with high quality and consumers can assure that the company’s product have gone through proper process before producing it out to the market. The company will be known to its healthy and delicious cupcake all over the Philippines. For generations, Ampalaya or Bitter Gourd has been part of the traditional herbal medicines and has been attributed to alleviate or cure a wide variety of ailments, and BBS Corporation is found to be more potent.That is why, the team decided to use Ampalaya to be one of our ingredients in making cupcakes and its benefits to capture a large number of consumers. The team added fillings to make the company’s cupcake more nutritious like; Cheese that is very good source of calcium. It is a well-known fact that calcium helps build strong bones and helps fight against osteoporosis. Another filling is the Strawberry Jam, a very low in Saturated Fat, Cholesterol and Sodium. It is also a good source of Vitamin C. The Banana Jam which majority of the people knows that it is rich in calories, but very low in fats.It contains good amount of health benefiting anti-oxidants, minerals, and vitamins. Lastly is the Mango Jam which is very low in Saturated Fat, Cholesterol and Sodium. It is also a good source of Dietary Fiber and Vitamin B6, and a very good source of Vitamin A and Vitamin C. People should know that Ampalaya contains a mixture of flavonoids and alkaloids make the Pancreas produce more insulin that controls the blood sugar in diabetics. Aside from Ampalaya’s medicinal value, it is a good source of vitamins A, B and C, iron, folic acid, phosphorous and calcium.It is also rich in antioxidants that protect the cells of the body from damage of free radicals. In making Ampalaya cupcake, we only use a little amount of sugar and chocolate to slightly eliminate the bitter taste of Ampalaya. The consumers can expect that our product, Ampalaya Cupcake will not only give a simple cupcake that people can eat anytime and anywhere but a cupcake with nutritional value of Ampalaya. B. Production/Operation Process * Preparation of Raw Materials and ingredients * Mixing and Baking of all the Ingredients * Quality Control and Inspection Packaging and Storing * Delivery i. Step by Step Procedure Step 01: Prepare all the ingredients and raw materials needed Step 02: Preheat oven to 350 degrees Step 03: Line cupcake pans with paper liners Step 04: Combine all dry Ingredients in a large mixing bowl. Mix at low speed for 30 seconds, scrapping bowl constantly while mixing. Mix at high speed for 3 minutes, scraping bowl every minute Step 05: Add eggs and mix again until the color changed into dirty white. Add liquid food color if desired.Step 06: Pour batter into cupcake liners until they are 1/2 to 2/3 full and add the fillings. Step 07: Bake for 20 to 25 minutes or until toothpick inserted in center comes out clean Step 08: Cool 10-15 minutes in pans then move to wire rack to cool completely Step 09: Melt the chocolate bar using double broilers, stir it until it melts and add condensed milk Step 10: Add butter in melted chocolate for glossy texture Step 11: Pour the melted chocolate in cupcakes and make designs using mini mallows, rainbow sprinkles, nips or flower (candy)Step 12: Package properly and keep it in a cool temperature. ii. Duration per Step per Batch Duration per Production| Mixing Duration| 15 minutes| Baking Duration| 20 minutes| Packaging Duration| 60 minutes| Checking Durat ion| 15 minutes| Total Number of Production per Bake| 816 pieces| Total Time Duration| 1 hour and 50 minutes| iii. Labor and Machine Requirements per Step Steps in Production| Laborer| Equipment| Step 1: Mixing all the ingredients needed to make Ampalaya Cupcakes. | Mixer| Mixer| Step 2: After mixing all the ingredients, baker will bake it to transform it into a cupcake using oven with necessary time duration. Baker| Oven (accommodates 34 trays)| Step 3: After baking, the packager will place the cupcakes in their respective boxes. | Packager| Cupcake Box (Packaging)| Step 4: Quality Control Inspectorwill check the quality and number of products for producing it out to the market. | Quality Control Inspector| Boxes Checked| Step 5: If the products are already checked, It will be deliver to customers by the delivery boy. | Delivery Boy| BBS Corp. Delivery Truck| C. Production Schedule i. Monthly Schedule Monthly Units Plan for 2013| Ampalaya Cupcake with Fillings|Month| Ampalaya-Banan a Cupcake| Ampalaya- Cheese Cupcake| Ampalaya Mango Cupcake| Ampalaya- Strawberry- Cupcake| Monthly Units| January| 9,389| 9,389| 9,389| 9,389| 37,556| February| 8,958| 8,959| 8,958| 8,959| 35,834| March| 8,445| 8,445| 8,445| 8,445| 33,780| April| 6,506| 6,506| 6,506| 6,506| 26,024| May| 6,008| 6,008| 6,008| 6,008| 24,032| June| 8,702| 8,702| 8,702| 8,702| 34,808| July| 8,445| 8,445| 8,445| 8,445| 33,780| August| 6,505| 6,505| 6,505| 6,505| 26,020| September| 7,164| 7,164| 7,164| 7,164| 28,656| October| 7,163| 7,163| 7,163| 7,163| 28,652| November| 7,696| 7,696| 7,696| 7,696| 30,784|December| 8,641| 8,641| 8,641| 8,641| 34,564| Annual Units| 93,622| 93,623| 93,622| 93,623| 374,490| Annual Packages Plan for 2013| Product| Ampalaya-Banana Cupcake| Ampalaya- Cheese Cupcake| Ampalaya Mango Cupcake| Ampalaya- Strawberry- Cupcake| Annual Units (Box)| Box of 1| 46,822 boxes/ pieces cupcakes| 46,823 boxes/ pieces cupcakes| 46,822 boxes/ pieces cupcakes| 46,823 boxes/ pieces cupcakes| 187,29 0 boxes/pieces cupcakes| Box of 6| 7,800 boxes(46,800 pieces cupcakes)| 7,800 boxes(46,800 pieces cupcakes)| 7,800 boxes(46,800 pieces cupcakes)| 7,800 boxes(46,800 pieces cupcakes)| 31,200 boxes (187,200 pieces upcakes)| Total| 54,622 boxes| 54,623 boxes| 54,622 boxes| 54,623 boxes| 218,490 boxes| D. Labor Requirement Labor Requirement for making and producing Ampalaya cupcakes are the following; Mixer is a person who mixes all the dry and wet ingredients as the first step in making Ampalaya Cupcake. Baker is a person who will taste and bake the cupcakes using oven only after the mixer finish his/her job. He/she will also be responsible for checking the quality of all the ingredients that will be using. Packager is a person who will place the cupcakes in the respective boxes only after the baker done the process of baking.Quality Control Inspector is a person who will count the number of units that the BBS Corporation will produce as well as the quality of the finished products. De livery Boys are the person responsible for delivering the cupcakes with care to all the costumers only after the checker had counted all the units. Security Guards are responsible for keeping the property safe 24/7. Man Powers| Number of Man Power| Mixer| 2| Baker| 2| Packager| 2| Quality Control Inspector| 1| Delivery Boy| 2| Security Guards| 2| TOTAL| 11| E. Machinery/Equipment Requirement EQUIPMENT| DESCRIPTION| QTY| PRICE(PHP)|Exhaust Fan| Capture smoke and draw out stale or impure air from the production area, also used for ventilation. | 1| 5,500| Gas Range| This type of stove combines different ways of fuelling the cooking, for the purpose of different types of cooking. | 1| 10,000| Gas Tank| Large gas tank used for cooking| 2| 5,360| Generator| A device that supplies electricity during power outages. It provides continuous power to use the essential appliances| 1| 55,000| Mixer| A machine that mixes large amount of ingredients at a desired speed| 1| 23,000| Oven| Used for ba king or roasting.It can be heated by electricity, gas, oil and coal. It accommodates 34 trays| 1| 80,000| Transport Cabinet| An enclosed cabinet used to keep food warm, proof dough or transport large amounts of goods from one area to another. It can accommodate 50 trays. | 1| 7. 000| TOTAL| PHP 185,860| DELIVERY EQUIPMENTS EQUIPMENT| DESCRIPTION| QTY| PRICE(PHP)| Push Cart| Use to carry or transfer large amount of orders/boxes| 2| 3,600| Van| Four wheel vehicle use to deliver large amount of orders in a far location| 2| 350,000| TOTAL| PHP 353,600| PRODUCTION SUPPLIES ITEM| DESCRIPTION| QTY| PRICE(PHP)|CUPCAKE MOLDER| Used to mold and hold the amount of product| 50| 24,950| ROUND CUPCAKE MOLD| Use to present and hold the amount of product| 50,000| 25,000| HEART SHAPE CUPCAKE MOLD| Used to present and hold the amount of product during February| 50,000| 25,000| Baking Chopping Board| A durable board used to place the material to be cut| 4| 600| Clean Up Cloth| Use for cleaning and dry ing wet surfaces in the production or office area| 20| 100| Face mask| Worn in the face for protection during working hours| 2(By Box)| 260| Gloves| Used by the employees in the production area for their protection and sanitation during working hours| 2(By Box)| 200| Liquid Dish Soap| Concentrated liquid soap used only for washing the dishes| 3| 180| Liquid Hand Soap| Concentrated liquid soap used to wash hands after human defecation or urination and before working with the production| 3| 200| Measuring Cups (Liquid)| Used primarily to measure the volume of the liquid or solid baking ingredients| 4(by set)| 600| Measuring Cups (Dry)| A dry measuring cup is used for measuring solid cooking ingredient| 4(by set)| 400| Measuring Spoon| A spoon kitchen utensils used to measure the amount of an ingredient, either liquid or solid| 4(By set)| 400| Mixing Bowl| It is a bowl used for mixing ingredients. | 5| 1,750| Oven Gloves| Used o hold the hot tray and also for the employees protection| 10(By Set)| 550| Spatula| A heavy duty rubber spatula is a super b object for scrapping ingredients from the surface of the mixing containers| 5| 1250| Paper Wrap| An Eco-friendly paper used for sealing or covering the food| 1,000(By Roll)| 12,000| Tray| Kind of non sticky material where cupcakes are laid before putting up in the oven| 40| 3,000| Masking Tape| Used to seal the paper wrap to the foil| 1(By box)| 630| Hairnet| Used to hold the hair and to prevent from contaminating the food| 1(By plastic)| 150| TOTAL| | PHP 94,220| SUMMARY OF EXPENSES| PRODUCTION EQUIPMENT| PHP 185,860| DELIVERY EQUIPMENT| PHP 353,600| PRODUCTION SUPPLIES| PHP 94,220| TOTAL| PHP 633,680| F.Raw Materials Requirements All-purpose flour | PERIOD| QUANTITY| PRICE/KILO| WHOLE (1260Php/SACK of 50KILOS)| | Day| 27 kilos| PHP 25. 20| PHP 176. 40| | Week| 189 kilos| PHP 25. 20| PHP 4,762. 80| | Month| 810 kilos| PHP 25. 20| PHP 20,412. 00| | Year| 9,558 kilos| PHP 25. 20| PHP 240,861. 60| White Sugar | PERIOD| QUANTITY| PRICE/KILO| WHOLE (1850Php/SACK of 50KILOS)| | Day| 9 kilos| PHP 37. 00| PHP 333. 00| | Week| 63 kilos| PHP 37. 00| PHP 2,331. 00| | Month| 270 kilos| PHP 37. 00| PHP 9,990. 00| | Year| 3,186 kilos| PHP 37. 00| PHP 117,882. 00| Baking Soda | PERIOD| QUANTITY| PRICE/KILO| WHOLE (966Php/SACK of 50KILOS)| | Day| 1 kilo| PHP 19. 32| PHP 19. 32| Week| 7 kilos| PHP 19. 32| PHP 135. 24| | Month| 30 kilos| PHP 19. 32| PHP 579. 60| | Year| 354 kilos| PHP 19. 32| PHP 6, 839. 28| Baking Powder | PERIOD| QUANTITY| PRICE/KILO| WHOLE (960Php/SACK of 50KILOS)| | Day| 1 kilo| PHP 19. 20| PHP 19. 20| | Week| 7 kilos| PHP 19. 20| PHP 134. 40| | Month| 30 kilos| PHP 19. 20| PHP 576. 00| | Year| 354 kilos| PHP 19. 20| PHP 6,796. 80| Chocolate Bar | PERIOD| QUANTITY| PRICE/PIECE| WHOLE (30. 00Php/PIECE)| | Day| 12 pieces| PHP 360. 00| PHP 360. 00| | Week| 84 pieces| PHP 360. 00| PHP 2,520. 00| | Month| 360 pieces| PHP 360. 00| PHP 10,800. 00| | Year| 4,248 pieces| PHP 360. 00| PHP 127,440. 00 | Ground Cinnamon PERIOD| QUANTITY| PRICE/KILO| WHOLE (11665Php/SACK of 50KILOS)| | Day| ? kilo| PHP 233. 30| PHP 116. 65| | Week| 3 ? kilos| PHP 233. 30| PHP 408. 28| | Month| 15 kilos| PHP 233. 30| PHP 1,749. 75| | Year| 177 kilos| PHP 233. 30| PHP 20, 647. 05| Vegetable Oil | PERIOD| QUANTITY| PRICE/LITRE| WHOLE (1205Php/CONTAINER)| | Day| 1 litre| PHP 70. 88| PHP 70. 88| | Week| 7 litres| PHP 70. 88| PHP 496. 16| | Month| 30 litres| PHP 70. 88| PHP 2,126. 40| | Year| 354 litres| PHP 70. 88| PHP 25,091. 52| Cheese | PERIOD| QUANTITY| PRICE/GRAMS| WHOLE (110Php/450g)| | Day| 135 grams| PHP 110. 00| PHP 330. 00| | Week| 945 grams| PHP 110. 00| PHP 2,310. 00| Month| 4,050 grams| PHP 110. 00| PHP 9,900. 00| | Year| 47,790 grams| PHP 110. 00| PHP 116,820. 00| Eggs (Medium Size) | PERIOD| QUANTITY| PRICE/TRAY(30 PIECES)| WHOLE (141Php/TRAY30pcs)| | Day| 125 pieces| PHP 141. 00| PHP 587. 50| | Week| 875 pieces| PHP 141. 00| PHP 4,112. 50| | Month| 3,750 pieces| PHP 141. 00| PHP 17,625,0 0| | Year| 44,250 pieces| PHP 141. 00| PHP 207,975. 00| Evaporated Milk | PERIOD| QUANTITY| PRICE/ MILILITERS| WHOLE (41Php/300 MILILITERS)| | Day| 900 mL| PHP 41. 00| PHP 123. 00| | Week| 6,300 mL| PHP 41. 00| PHP 861. 00| | Month| 27,000 mL| PHP 41. 00| PHP 3,690. 00| | Year| 318,600 mL| PHP 41. 00| PHP 43,542. 00| Condensed Milk PERIOD| QUANTITY| PRICE/ MILILITERS| WHOLE (46Php/300MILILITERS)| | Day| 300 mL| PHP 46. 00| PHP 46. 00| | Week| 2,100 mL| PHP 46. 00| PHP 322. 00| | Month| 9,000 mL| PHP 46. 00| PHP 1,380. 00| | Year| 106,200 mL| PHP 46. 00| PHP 16,284. 00| Mini Marshmallows | PERIOD| QUANTITY| PRICE/PACK| WHOLE (10Php/PACK)| | Day| 2 packs| PHP 10. 00| PHP 20. 00| | Week| 14 packs| PHP 10. 00| PHP 140. 00| | Month| 60 packs| PHP 10. 00| PHP 600. 00| | Year| 708 packs| PHP 10. 00| PHP 3,540. 00| Candy Flower | PERIOD| QUANTITY| PRICE/PACK| WHOLE (10Php/PACK)| | Day| 6 packs| PHP 10. 00| PHP 60. 00| | Week| 42 packs| PHP 10. 00| PHP 420. 00| | Month| 180 packs| PHP 10. 00 | PHP 1,800. 00| | Year| 2,124 packs| PHP 10. 0| PHP 21,240. 00| Rainbow Sprinkles | PERIOD| QUANTITY| PRICE/PACK| WHOLE (15Php/PACK)| | Day| 2 packs| PHP 15. 00| PHP 30. 00| | Week| 14 packs| PHP 15. 00| PHP 210. 00| | Month| 60 packs| PHP 15. 00| PHP 900. 00| | Year| 708 packs| PHP 15. 00| PHP 10,620. 00| Nips (Chocolate) | PERIOD| QUANTITY| PRICE/PACK| WHOLE (20Php/PACK)| | Day| 3 packs| PHP 20. 00| PHP 60. 00| | Week| 21 packs| PHP 20. 00| PHP 420. 00| | Month| 90 packs| PHP 20. 00| PHP 1,800. 00| | Year| 1,062 packs| PHP 20. 00| PHP 21,240. 00| Fresh Ampalaya | PERIOD| QUANTITY| PRICE/KILO| WHOLE (469Php/50 KILOS)| | Day| 35 kilos| PHP 9. 38| PHP 328. 30| | Week| 245 kilos| PHP 9. 8| PHP 2,298. 10| | Month| 1,050 kilos| PHP 9. 38| PHP 9,849. 00| | Year| 12,390 kilos| PHP 9. 38| PHP 116,218. 20| Mango Jam | PERIOD| QUANTITY| PRICE/PIECES| WHOLE (145Php/200 grams)| | Day| 3 bottles| PHP 145. 00| PHP 435. 00| | Week| 21 bottles| PHP 145. 00| PHP 3,045. 00| | Month| 90 bottles| PHP 145. 00| PHP 13,050. 00| | Year| 1,095 bottles| PHP 145. 00| PHP 158,775. 00| Banana Jam | PERIOD| QUANTITY| PRICE/PIECES| WHOLE (120Php/200 grams)| | Day| 3 bottles| PHP 120. 00| PHP 360. 00| | Week| 21 bottles| PHP 120. 00| PHP 2,520. 00| | Month| 90 bottles| PHP 120. 00| PHP 10,800. 00| | Year| 1,095 bottles| PHP 120. 00| PHP 131,400. 00| Strawberry Jam PERIOD| QUANTITY| PRICE/PIECES| WHOLE (100Php/200 grams)| | Day| 3 bottles| PHP 100. 00| PHP 300. 00| | Week| 21 bottles| PHP 100. 00| PHP 2,100. 00| | Month| 90 bottles| PHP 100. 00| PHP 9,000. 00| | Year| 1,095 bottles| PHP 100. 00| PHP 109,500. 00| Single cupcake box (3 ? inches) | PERIOD| QUANTITY| PRICE/PIECES| WHOLE (204Php/24 PIECES)| | Day| 1,026 pieces| PHP 8. 50| PHP 8,721. 00| | Week| 7,182| PHP 8. 50| PHP 61,047. 00| | Month| 30,780| PHP 8. 50| PHP 261,630. 00| | Year| 374,490| PHP 8. 50| PHP 3,183,165| Cupcake  box  of 6 | PERIOD| QUANTITY| PRICE/PIECES| WHOLE (270Php/24 PIECES)| | Day| 1,026 pieces| PHP 11. 25| PHP 11,542. 50| | Week| 7,182| PHP 11. 25| PHP 80,797. 50| Month| 30,780| PHP 11. 25| PHP 346,275. 50| | Year| 374,490| PHP 11. 25| PHP 4,213,012. 5| SUMMARY OF RAW MATERIALS EXPENSES| Total Raw Material Cost Per Day| PHP 24,038. 75| Total Raw Material Cost Per Week| PHP 168,271. 25| Total Raw Material Cost Per Month| PHP 721,162. 50| Total Raw Material Cost Per Year| PHP 8,898,889. 95| G. Plan/Factory Location The Incorporators decided to put up the Manufacturing and office area in the same location. It will be situated at #56, 20th Ave. Murphy Cubao, Quezon City. The company choose Cubao to build their main office due to it is very strategic and accessible to many commercial areas here in Metro Manila.All supplies needed for production is available. H. Plant Layout AREA| WIDTH| LENGTH| 200 square meters| 164,145. 33 Square inches(105. 90 sq. meters)| 145,855. 30 Square Inches(94. 10 sq. meters)| I. Waste Disposal System Proper segregation of waste is very important to avoid any da ngerous bacteria and viruses that may cause bad effect to the company as well as to the product. Garbage disposal in any places inside and outside of the company is very necessary to make duties less demanding. All biodegradable, non-biodegradable and recyclable are separated so that, it can avoid any leakage and bad odor. By doing this, it can also help other people to make money through garbage.It can also be a source of income by selling recyclable waste to any junk shops especially dead batteries, metals, bulbs, plastic bottles, and cans. Kitchen wastes can be used for planting as fertilizer and this shouldn’t be burned because it may add up carbon dioxide emission which is bad for every individuals health as well as to our planet. J. Quality Control System BBS Corporation is very delicate with the quality control of its product as the company’s matter of safety and achieving its goal to satisfy consumers. The team ensure that the BBS Corporation’s product c ame from good quality of ingredients so that customers can assure that the product done its safety and right procedure before externalizing to the market.The company has a quality control inspector who will check the products of BBS Corporation. All the cupcakes must do its proper procedure to maintain its quality. If the cupcake/s does not pass the inspection, all of it will sell in cheapest price for the company at least to recover from all the expenses used. The quality control inspection will cover the texture, color, the packaging, and the appearance of the Ampalaya Cupcake. Cleanliness and Sanitation The primary concern of the company is to maintain cleanliness and sanitation in kitchen, working areas like office, comfort rooms, inside and outside of the company and even the employees must sanitize their hands every 15 minutes of working hours.This is a responsibility of the company to keep the surroundings away from any effects that may cause to company’s product and s ervices. All equipment use to make products is strictly prohibited to leave it without washing and dry cleaning properly after used. Employees should be wearing desired uniform during working hours with disposable gloves and hair covers. Accident Prevention, Crisis Management, and Food Safety To show a tangible love and care to our valued customers as well as to our employees, solutions are ready to prevent any inconvenience to make target number of products. Employees should be always warned or aware about safety precautions.To prevent accidental poisoning that customers may get from our products, the proponents make sure that cleaning detergents and different kinds of anti-insects, viruses, and or bacteria are in different storage or cabinet away from ingredients that used to make cupcakes. Chemicals or film developing products are locked away. Any suspicious gas leaks from the kitchen and office appliances should be always checked. First aid kit should be always ready for any acc idents may occur and there should be reminders for safety checklists posted indoors. For fire and burn prevention, everyone should know where the exit doors located, maps for fire escape plan and routes is posted in company’s wall lane. Fire extinguisher is kept inside the kitchen, garage and near a fireplace.Smoke detectors and CCTV Cameras are installed throughout the company and batteries should be always checked, security guard/s should always roam around. Fireplace chimney is professionally cleaned yearly or 6 months after if necessary. And electrical sockets not in use should be unplugged at all times. For food safety, employees must washed their hands every 15 minutes of working hours and must wear desired uniform like, hairnets, disposable gloves, masks, apron and close shoes. Food poisoning is prevented through safe food storage and preparation, all cabinets must locked properly, dry and wet ingredients separated through food dividers. Hand Washing and Clothing To av oid cross contamination, proper hand sanitizing is done every 15 minutes of working hours.Personal hygiene for employees is very important since they’re in food industry. Their uniforms are always checked by the kitchen head as well as employees condition. Proper attire and grooming of all employees before and after the work is encouraged. Dressing rooms of all employees must maintain cleanliness at all times. K. Production Cost i. Total Production Per Year FOIL CONTAINERS| UNITS PRODUCED| Per Day| 1,026| Per Week| 7,182| Per Month| 30,780| Per Year| 374,490| ii. Production Cost per Unit Ampalaya Cupcake INGREDIENT| WEIGHT/PIECES/QTY. | COST PER DAY (PHP)| All-purpose flour| 27,000 grams| PHP 176. 40| Sugar| 9,000 grams| PHP 333. 00| Baking Soda| 1,000 grams| PHP 19. 32|Baking Powder| 1,000 grams| PHP 19. 20| Chocolate Bar| 12 pieces| PHP 360. 00| Ground Cinnamon| 500 grams| PHP 116. 65| Vegetable Oil| 1000 milliliters| PHP 70. 88| Cheese| 135 grams| PHP 330. 00| Eggs| 125 pi eces| PHP 587. 50| Evaporated milk| 900 milliliters| PHP 123. 00| Condensed Milk| 300 milliliters| PHP 46. 00| Mini marsh mallows| 2 packs| PHP 20. 00| Candy Flower| 6 packs| PHP 60. 00| Rainbow Sprinkles| 2 packs| PHP 30. 00| Nips (chocolate)| 3 packs| PHP 60. 00| Fresh Ampalaya| 35 kilos| PHP 328. 30| Banana Jam| 900 grams| PHP 435. 00| Mango Jam| 900 grams| PHP 360. 00| Strawberry Jam| 900 grams| PHP 300. 00| Single cupcake box| 1,026 pieces| PHP 8,721. 00|Cupcake  box  of 6| 1,026 pieces | PHP 11,542. 50| TOTAL| | PHP 24,038. 75| PRICING SIZE| COST| SUGGESTED PRICE| Single cupcake box(3 ? inches)| PHP 44. 00| PHP 54. 00| SIZE| COST| SUGGESTED PRICE| Cupcake  box  of 6| PHP

Dr Faustus Essay

Look back at the two answers that you produced for assignment one, and read carefully through your tutors comments. Remember to check that your tutor has written on your (PT3) form as well as the comments in the margins. You should choose one of your answers to rework. Your answer to this part of the assignment will need to be produced in two stages. First you will need to present the original versions the answer that you have chosen to rework. You should include your tutor made on this answer. Secondly, you should produce a new draft of your answer, drawing on your tutors comments. Original version with comments. When we begin to read the first three verses of this passage we realize that the daemon Mephistopheles is actually referring to the Old man. This verse explains to us that the old man’s faith in God is so strong that Mephistopheles cannot touch his soul. So he tries to afflict his body with pains, but the Old man’s body is of little worth. The Old man’s soul is so beautiful whereas Doctor Faustus’s soul is black due to making a pact with the devil. (Comment-Paul Dixon)Yes, well noted. You’ve put these first lines of the extract nicely into context here, and your interpretation of them is very good. Do you think the fact that Mephistopheles has ‘touched’ Faustus’s soul contributes to the portrayal of him as a tragic hero? Mephistopheles calls forth a daemon and brings forth Helen of Troy, apparently the most beautiful woman to ever be desired. Helen is famous for her abduction by Paris which led to the Greeks starting a war over her which was called the Trojan War. Faustus has just witnessed in front of him Helen of Troy. He says the verse: â€Å"Whose sweet embracing’s may extinguish clean/ These thoughts that do dissuade me from my vow. † (O’Connor, 2003, pp. 101-103) In my opinion he says this to divert his attention elsewhere as he doesn’t want to be reminded of his eternal damnation which soon awaits him. When Faustus begins to talk about Helen of Troy we are brought into reverie. We are struck by the poetry of Marlowe’s text. The most famous quote of Doctor Faustus is: â€Å"Was this the face that launched a thousand ships/ And burnt the topless towers of Ilium? (Doctor Faustus, the A text, J. O’Connor (2003) P. 101-103) This piece of text is quite interesting as it shows Faustus emotions of infatuation by Helen of Troy. â€Å"Her lips suck forth my soul†: this verse explains the intensity of the besotted first kiss. By doing this Faustus fears that Helen has stolen his soul which could make him immortal. From lines 91-95 in the passage there is clearly an iambic pentameter being played here but on the third and fourth line there is blank verses. Marlowe does this to achieve a dramatic effect on the audience. Faustus seems to give up all hope on eternal paradise. (comment-Paul Dixon) The whole extract is written in blank verse, which is unrhymed iambic pentameter (see Book 1, p. 35). The lines you refer to, lines 93 and 94, break the rhythm of the regular iambic pentameter for dramatic effect. Faustus says â€Å"I will be Paris† (Doctor Faustus, the A text, J. O’Connor (2003) P. 101-103) it’s very hard for the reader not to pity him as he desperately wants to feel like a hero in love. Faustus seems to waste his intelligence on delusions of great importance. The lines â€Å"O, thou art fairer than the evening air/ Clad in the beauty of a thousand stars† are a couplet; this is a pair of successive lines of verse especially a pair that are the same length. (comment -Paul Dixon) This is potentially a good point, but you need to be more specific about how these lines create this effect. See the note to line 94 at the bottom of p. 102 of the set text. Doctor Faustus seems to have constant battles with his own head therefore making the play somewhat a psychological tragedy. Doctor Faustus‘s own imperfections lead him to make the wrong decisions and judgments. Faustus’s suffering was all a result of self-inflicted pain therefore making him a tragic hero and the audience sympathizing with him. (Comment-Paul Dixon) Good summary, but it would be even more effective if you had been a little more explicit about how some of the lines you’ve highlighted above contribute to the portrayal of Faustus as a tragic hero. Assesment Summary Comments- At the same time, you could be a bit more specific about how some of the passages that you highlight contribute to the portrayal of Faustus as a tragic hero. I notice that you have drawn on an online source for several of your ideas in interpreting the extract. You can use and refer to such sources when writing your assignments, but I would advise you to keep this to a minimum. One of the main things you are being assessed on in AA100 is your knowledge and understanding of the AA100 study materials, so it will always be best to ely on them mostly (as you have in Part 1). In this case more reliance on the chapter by Anita Pacheco on Doctor Faustus in Book 1 might have helped you to clear up some misunderstanding about blank verse and iambic pentameter. Having said that, you have evidently also made use of the notes in the set text of the play in interpreting and contextualizing the extract. More reference to the module materials here would have raised your grade to a Pass 2, but I think the analysis you have done deserves a mark not too far off.

Capstone Checkpoint Essay

Looking back over the past nine weeks I must say that a large amount of valuable information has been presented to our class. The reading material, assignments, and class discussions have taught me some valuable lessons in the area of nutrition. The assignment that I learned the most from was the Week Two assignment about the digestive system. I now understand how the body uses the different types of food, the path food takes as it enters the body, and how the organs, including the salivary glands work together in the digestive process. However, my favorite part of Week Two came through the class discussions in the area of home remedies. I learned how a change in diet can prevent or help to cure digestive disorders. For example, Diverticulus can be treated at home by drinking plenty of fluid and eating fiber rich foods, such as fruits, vegetables, whole grains, etc. I enjoyed this part the most because I was forced to take medicine for an extended period of time and I really did not enjoy that experience. Therefore, learning natural ways to bring relief was truly refreshing for me.  Checkpoint from week one, three day diet analysis instructed me how to begin eating healthier. I made the necessary changes in my diet and by the time I reached the three day analysis for week six, I noticed some major changes in my eating habits. Currently I notice the different foods on my plate and the nutritional value that each has to offer. I refrain from eating meals (other than grains for breakfast like cereal or oatmeal) that does not include fruits or vegetables. Even on those days when I stop by a fast food place and grab a burger I avoid the fries, and I ask for extra pickles, lettuce, and tomato, to add more nutrients to the sandwich.

Critical Thinking Application Paper Essay Example | Topics and Well Written Essays - 750 words

Critical Thinking Application Paper - Essay Example Kirby and Goodpaster (2007) averred that thinking is â€Å"the activity of the brain that can potentially be communicated† (6). The role of expressing thoughts through communication, either through verbal or nonverbal means, is crucial in either speaking or writing. In this regard, the essay aims to proffer issues pertinent to describe critical thinking by using various sources. The discourse would likewise provide an example from personal experience in applying critical thinking to a work related decision, and the importance and benefits of critical thinking in the decision-making processes. Definitions of Critical Thinking The study conducted by Paton (2006) initially presented diverse definitions of critical thinking, to wit: â€Å"reasonable reflective thinking that is focused on deciding what to believe or do† â€Å"Ennis (1987) â€Å"purposeful, self regulatory judgment which results in interpretation, analysis, evaluation, and inference, as well as explanation of the evidential, conceptual, methodological, criteriological, and contextual considerations upon which that judgment is based. . .† (Facione 1990). ... etting, various opportunities for decision making require the application of critical thinking skills to ensure that judgments are made only after all alternative courses of actions have been exhausted. One envisions being a manager of an organization’s human resources division whose main responsibilities encompass the functions of acquisition, development and maintenance of human resources. Through all tasks require exemplary qualifications and competencies to exude leadership skills, one of the most challenging decisions are to retrench employees as a way of saving the organization. The critical thinking process that needs to be exercised in this scenario is the identification of employees to be retrenched based on factors such as performance, length of stay in the organization, leadership potentials, and demographic background. Further, senior management would expect a benefit versus cost analysis of possibly retaining a number, retrenching all identified personnel, or even closing or liquidating the assets of the organization at the extreme level. Through different analytical approaches (cost – benefit, employee performance appraisal results, financial conditions of performance) one is given the tools to use and apply to outline the courses of action, the advantages and disadvantages of each alternative, and the overall effect would be gauged in terms of costs, image, corporate responsibility and adherence to ethical standards. A manager whose critical thinking skills are not effectively and sufficiently honed to use analytical tools could make abrupt and harsh judgments and recommendations that could compromise the image and future survival of the organization. Wrong actions taken regarding firing employees, for example, could expose the organization to legal

Analysis of the government institutions, society, political system of Essay

Analysis of the government institutions, society, political system of Greece, - Essay Example The organizational structure created by the authorities is the most significant entity in predicting the performance of the community. The consideration within the paper accords the system in Greece and the impacts of the established societal system. The government institutions and political system within Greece present a given impact on the societal setting. With the structures established under consideration, the result can offer judgement to argue for or against the established framework in offering the needed result and stable coexistence. The modern civilization and the presented aspects in Europe had been considered to have origins from the ancient civilization in Greece. Ancient Greece had been organized into stable political systems that offered the ventures to create societal systems identified through the rich theatrical presentations, culture and architecture. The organization of the Greece had been included in relation to achieve civilization within Europe. The organization witnessed Sparta depict an Oligarchy government system, democracy established in the central Athens and monarchies established within the other states to establish an organization that lacked in the majority of the other states across Europe. The stable political system established within Greece led to the origin of the stability witnessed as compared to other European nations. The transition of the political Greece system fails to be listed in the format of transformation from feudalism to anthropocentrism as in the other European civilizations. The state had been under the centralized government system that had been influenced by the rule in Rome. However, in 1974, Greece had been altered to a democratic state to alter the relationship and role of the state and civil societies. The modifications saw the transition from the centralized governing system that saw a prolonged dictatorship rule of the military. The change saw the formation of

Philosophy Essay Example | Topics and Well Written Essays - 2500 words - 6

Philosophy - Essay Example e worry that this world might too be a dream was famously expressed by the French philosopher Rene Descartes in the seventeenth century in his Meditations. In fact, he specifically sought to doubt whatever could be doubted in order to lay the foundations for true knowledge through reasoning. After pointing out what happens during sleep, he makes his ‘dreaming argument’ when he writes, â€Å"In dwelling carefully on this reflection, I see so manifestly that there are no certain indications by which we may clearly distinguish wakefulness from sleep that I am lost in astonishment. And my astonishment is such that it is almost capable of persuading me that I now dream† (Descartes, 2009: 12). Put simply, the reasoning of his argument is that perceptions during both states are similar, and given that there are no ways to distinguish between them, therefore this raises the possibility that even during ‘waking’ one may be dreaming such that the perceptions du ring ‘waking’ may turn out to be ‘false’ as in dreams. An outline of this argument is presented below. Thus, Descartes doubts both; being presently awake and being ever awake. He refers to the particulars (i.e. what we do) during sleep as false delusions, and the things represented to us in dreams, as â€Å"painted representations which can only have been formed as the counterparts of something real and true †¦Ã¢â‚¬  (ibid). Incidentally, this shows that the non-dream world does have a greater originality than the dream world because what is painted in dreams is not created ex nihilo, but he continues to suggest that all the thoughts he has â€Å"are no more true than the phantasies† of his dreams (ibid: 49). Furthermore, Descartes’ obsessively skeptical approach is rather dubious because in places, it does not make sense, and some of his ideas like the demon are hypothetical. Moreover, it is ironic that after much doubting and casting aside the trustworthiness of the senses, he never once doubts his own

The Rise of the Papacy Research Paper Example | Topics and Well Written Essays - 1250 words

The Rise of the Papacy - Research Paper Example e on earth will be  loosed in heaven†.1 After the ascension, Peter of course played an active and pivotal role in building the first Christian communities in Judea, Greece, and Rome. Although the earliest forms of Christianity were not â€Å"Catholic† per se, the subsequent movement of Catholicism traces its origins back to the very earliest Christians and leverage this understanding as a means of developing a type of ethos with respect to the church’s stature within Christendom. The purpose of this brief essay will focus upon the rise of the papacy and the manner through which the bishops of Rome came to define, and indeed be called, â€Å"pope† in the contemporary sense and meaning of the word. It is the hope of this author that such a level of discussion will be beneficial in helping the reader to come to a more profound understanding with respect to how this institution came into being and the causal factors that facilitated the rise of the papacy at the distinct moment in time that it took place. As has previously been referenced within the introduction, the foundations of the papacy can be traced back to the belief that Christ would found a church with Peter as its figurehead. As Christianity grew and Christian communities sprung up throughout the Mediterranean region, and elsewhere, the fundamental need for some type of control structure and/or figure of leadership was abundantly apparent. Peter, Paul, and the other apostles, noted in the New Testament, spent a great deal of time running between these early communities and seeking to avert major crises of faith/doctrine. As a matter of defining the way in which these groups of believers would engage with the gospel, interact with one another, and seek to integrate with the remainder of the Christian communities throughout the world, early forms of Christianity soon began to nominate and promote bishops within these communities as a means of providing a type of regional figurehead that could help to

Hyper Globalization Research Paper Example | Topics and Well Written Essays - 1750 words

Hyper Globalization - Research Paper Example According to Rodrik it is impossible to have a situation where globalization flourishes while democracy and sovereignty succeed. Rodrik argues that where globalization flourishes, national policies are weak and where state democracy is strong globalization has no root in that country. Rodrik says that the choice is what is necessary for nations to choose either to succeed in the global integration or national interest. However, he argues a balance can be achieved like the Bretton Woods convention agreement. Rodrik Dani presents the Argentina scenario to argue that globalization and national politics are incompatible. Argentina economy collapsed after managing to pass the Convertibility Law which ensured that monetary mismanagement was checked to avoid loss of government fund. However, the law created unfavorable exchange rates that made investor turn down any investment opportunity in the country. The lawmaker had made it a political ideology to control the exchange rate and thus the ideas got support from every quarter of the nation. Nevertheless, the country bumped itself into the reality of the global economy. The advent of GATT and World Trade Organization brought an era that championed the benefit of globalization. These bodies strategized the functioning of the global market by drawing up laws that would check and improve trade between nations. According to Rodrik, the agreement of Bretton Woods, GATT and WTO refuted the national laws to accommodate free trade. The developed countries supported the idea of globalization and helped establish international financial institutions like the International Monetary Fund, World Bank and General Agreement on Tariffs and Trade (GATT). These institution initiated hyper-globalization, but with the subordination of national policies.  

Evironmental factor paper Essay Example | Topics and Well Written Essays - 750 words

Evironmental factor paper - Essay Example Domestically, Coca-Cola has designed a line of merchandise that features polar bears and many of these items are collectible. In fact, Coca-Cola paraphernalia has been a nostalgic collectible for several years as there are people all over the world hunting down items that are vintage but boast the company’s name and logo. It is all a means of advertisement and promotion but has been popular for several decades. It has become a leader among branding and includes the bottling of more than just Coca-Cola but also soft drinks and Vitaminwaters so to appeal to not only those whom drink soda, but also for those who wish to drink decaffeinated beverages and other non-carbonated drinks. Some of the environmental practices that could greatly impact the Coca-Cola company is that some people simply live in third world countries and may not have access to their products. This company does not necessarily target them as a priority audience but does its best to sponsor worldwide events which gain a lot of global attention such as the Olympic Games in which they have been corporate sponsors of the events on several different occasions. This familiarizes the entire world with the brand. Additionally, as chain restaurants such as McDonald’s has grown and become a global fast food chain, the company serves Coca-Cola beverages in their soda machines. This means that for anyone who orders a fountain drink at any location around the world, McDonald’s is under contract to serve Coca-Cola drinks. If one were to travel abroad, they might be interested to find that the formula of Coca-Cola is different in various different locations. In some parts of the world, the drink is sweeter than it is in other regions while in other areas of the world, the level of carbonation is also different as I have discovered this on my own, having ordered Coca-Cola products in other countries and the tastes are significantly different among a wide spectrum of

The Impact of E Commerce on Small Business Essay Example for Free

The Impact of E Commerce on Small Business Essay Impact of E-Commerce on Small Firms have factor that has influenced the processes of adoption and use of e-commerce in both small and medium enterprises and industries. Small scales firms that have adopted and have used e-commerce have taken into account not only the technological part and organisational aspects of implementation but also the strong user’s o the web sites with their own skills, attitude towards work, enthusiasm and fear of technology. Whereas on the other side of the story, the majority number of consumers have to pace with and effectively use the services offered through internet by enterprises. Thus to carry out a successful relationship and transactions between consumers and firms, they not only have to exchange money and products but also information and mutual trust. E-commerce has been simply defined as a use of electronic range of networks to simplify, resolve, improve and pace up the various stages and processes of business like buying and selling and delivery of goods and services. E-commerce`s prime driver is Internet which presents an hierarchical framework. The use of websites for small scales enterprises can create a major impact and global presence when compared to other Medias. The web are defined with no geographical boundaries or national boundaries but rather by the coverage of computer networks which offers widened access to different markets for small scales and micro enterprises. Small scale industries find more competitive markets and intense pressures with their limited resources and manpower and mainly of weaker market power. Due to this SME`S had to undergo pressure to co operate more into networks to spread information, develop costs and risks. Small scale industries are amongst the last ones to benefit from the new technology and are happily excited about the widened opportunities increased through internet and E-commerce. Internet Web Spending includes capital and operation incurred expenses to build and support new systems of web based. Small enterprises sell both to businesses and consumers though a majority share is been sold to consumers than businesses. Internet offers an access to wide range of goods and services that small scale industries are interested in and help them in their competitive field. It includes tools that small firms can use to enhance and flourish their businesses, reach new customers and maximize customer relationships. The basics must haves in internet usage of SME`S should be email, specialized industry/ professional information and product information. Email is to contact the same for urther relationship and to resolve any query. Professional information should be displayed as to stand out in the competitive market and showcase the goodwill of the enterprise and product information does creates an impact of the benefits it offers compared to other products and services. The final frontier is to reach the customers through the media created by Ecommerce. They are as follows: Creating a web site – The main state is the creation of a web site. The web site creation is a tedious process as it involves of thinking process and building up a website, its content, designing, security measures, all take in a lot of engineering. Once the website is created, we are ready to do business. Banner exchange/ showcasing advertisements on other websites – Once the web site creation part is completed, the focus comes on the advertising part which makes it to publicize the website on other websites and social sites for example, google ads, facebook ads, and etc. These are useful as they have a far reaching impact on state and national as well as global level. They are so effective that they can dig out customers from any corner of the earth, given that technology is available. Management tools for web sites – After the completion of the website, the management tools take in place such as that of the server, security and antivirus measures and many more. These are essential part of the tools and parts of the web site management. Visitors counting – There is a space on the website which when visited by a person, displays his visit number and the total number of members who have visited. This informs us the number of times the web site has been visited and successful of the website creation of the business. Ecommerce solutions – The next solutions is the Ecommerce solutions that is the solutions leading to the Ecommerce and it’s far reaching impact on the business where a problem is encountered operationally. The benefits to ecommerce impact on small scales industries are as follows: Global Reach: it has helped business to reach national and international markets with quite less costs incurred to find the best and most profitable suppliers, expand business, gain new customers and co-ordinate and find the best suitable partners for business. Minimise costs: Once the website is been designed it reduces the cost of hiring an offline mode of marketing. This acts as a major advantage of e-commerce. No customary charges are applied when website designs promotes the business. Certain offline marketing costs are cut and thus it reduces the costs overall. Building customer relationship : E-commerce helps in building the customer relationship as the customer is aware of the whole process while buying the goods and services and it creates a better impression about the she’s to the customers . The SME`s benefit in a way that the customer becomes fully aware of the product and services as personalized communication helps to attract customers and built a goodwill for a enterprise. The goods and services are up to dated on the websites with quality, price and size. Long Business Hours: Creating an online marketing field benefits the SMEs as in there is no fixed working hours. The sites are 24hours seven days a week available with no extra costs and transactions can be carried out any time of the day. Therefore Ecommerce has significantly showed a major growth in past few years. It has helped SME`S in enhancing growth, expanding and creating a new business measures in a much easier and implied manner. It has changed the way customers are been dealt and growth towards economy has also been observed.

The Gendering of International Conflict

The Gendering of International Conflict The Gendering of International Conflict International conflict, and the military culture and machine that drives it, emanates from the patriarchal power structure of our society. While many consider this to be an unchallengeable or inevitable component of human culture, recent application of feminist discourse to international conflicts reveals not only the inevitable links between military response to conflict and hegemonic masculinity, but also suggests alternative constructs for both dealing with conflict and preventing military intervention and war. Tickner (1999) and others present the dangers of the traditional stereotypical view of men as warriors and aggressive and women as peacemakers and passive. Masculinity is often defined as what is not feminine, and femininity as what is not masculine, although understanding the dynamics of one requires considering both the workings of the other and the relationship and overlap between the two (Cohn and Enloe 2003). Militarism gets defined as masculine, based on domination and violence, and peacemaking gets defined as feminine, based on compassion and passitivity (Rabrenovic and Roskos 2001, 47). This causes forms of addressing conflict in any way other than a military or masculine response to be seen as feminine or a threat to manhood (Moylan 2003). For example, Cohn and Enloe (2003) consider why military response seemed by so many to be the only possible response to the September 11 attacks in the United States. The seemingly self-evident (to a lot of people) need to strike back is partly based on the assumption that it will work' (Cohn and Enloe 2003, 1203). There exists an old but dangerous assumption by many in power that violence will simply be more effective than a negotiated political solution or a response based on the enforcement of national or international law or on economic actions (Cohn and Enloe 2003, 1204). Cohn (2003) comments that she believes responding to violence with violence is an outflow of the interwoven ideas of national security and appropriate masculinity that dominate our political and cultural thought. Riddick agrees that the effectiveness of violent response is consistently overrated, with the costs of military response consistently underestimated (Cohn and Riddick 2002). The hegemonic man, favourin g action over relationship, responds to the threat of violence or conflict with a response that reinforces the idea of the male role as protector and emphasises physical strength. This masculinisation of military action, though strongly dominant both historically and cross-culturally, not only prevents the consideration of alternate and possibly more effective responses to conflict, but also damages the psyche of those it indoctrinates. The idea that the military will make you a man reinforces the concept that only one version of manhood is socially acceptable. The concept of hegemonic masculinity was originally introduced by R.W. Connell. He argues that at any given historical moment, there are many different masculinities, not only one but the hegemonic one (or ones) is the most valued one, the ideal (Cohn and Weber 1999, 461). This construct juxtaposes the ideal man not only against anything perceived as feminine, but also against other masculinities (Cohn and Weber 1999). It gives men who are able to conform to the single or few definitions of appropriate manhood the power to dominate both women and men outside this definition in their society. Over time, it is the men who succeed within such systems that consolidate their power, at the expense of other members of society; unfortunately the men do so at the expense of limiting their future response options to those that fit the hegemonic male construct to which they have succumbed. Men in positions of world leadership, typically products of this conformist environment, are then unable to consider national responses to international conflict outside their conditioned, action-focused response. Cohn and Enloe (1999), critiquing the film Saving Private Ryan, examine this military and cultural on the soldier, and all acceptable men in society, as real men. The underlying messages of the movie, they feel, are the perceived need for men to separate themselves from everything feminine. Masculine and feminine are two distinct constructs, without shared components (Tickner 1999). When feminine sentiments or responses are allowed in a conflict situation, the result is death. This squelching or compartmentalisation of â€Å"feminine† responses, emotions, and reactions from a position other than aggressive action threaten the very lives of not only the man who has â€Å"failed† at being a real man, but also the lives of all those around him. For example, in the movie a young, rather effeminate American compassionately allows a German soldier to go free rather than killing him in cold blood. The German later returns to kill soldiers in the Americans company. The message is that men have to make sacrifices for the good of the nation, and women and feminine sentiment are the polluting elements that prevent that from happening (Cohn and Weber 1999, 466). This skews the view of war and conflict to being a wholly male construct, with little consideration to the wants, needs, and viewpoints of women in conflictual situations. Service to the country, honour in battle, loyalty to one’s fellow soldiers, and the ability to face terrifying and potentially deadly situations with courage and fearlessness are the signs of both a successful soldier and a successful man (Cohn and Weber 1999). The view of war as destructive, both to the countries that wage it, the soldiers who fight in it, and the civilians who suffer through it, becomes a secondary image of military action. The desire to find a way of resolving the issues at hand through negotiation, dialogue, and understanding is devalued and rejected (Ruddick 1989). Women remain those less likely to cause war and violence, most likely to suffer from it in their own homes and communities, and the least valued in terms of the development of effective systems for conflict resolution. Rabrenovic and Roskos (2001) also point out that while war offers some men both new career opportunities and increased power, women typically are not afforded such benefits, but rather face â€Å"the disruption of services, the shortage of necessary resources, the loss of men’s contribution to the household, as well as the every-present worry for safety of their children† (Rabrenovic and Roskos 2001, 48). Therefore resolution of the conflict may jeopardise economic and political standing for some men, particularly those in charge of military operations. Women, on the other hand, are more likely to benefit from and therefore pursue peaceful resolutions of conflict involving cooperation and compromise (Rabrenovic and Roskos 2001). Male leaders in a military conflict typically strive to end it through â€Å"winning,† or achieving a cease-fire agreement which results in increase in their own power and the power of their nation (Rabrenovic and Roskos 2001). They are l ess likely to focus on a means of resolution that most easily accommodates rebuilding the countries impacted by the war, or on establishing systems and practices that enable the use of non-violent alternatives to preventing future conflict (Rabrenovic and Roskos 2001). Feminist discourse contends that international conflict does not require an automatic move to military, violent, or force-based response (Rabrenovic and Roskos 2001). Reardon (1993) envisions true peace as deriving from â€Å"relationships amongst people and nations based on trust, cooperation, and recognition of the interdependence and importance of the common good and mutual interests of all peoples† (4-5). It is not sufficient to simply include women in political and power systems designed by and for men, which therefore use a highly masculinised response mechanism for addressing world issues (Scott 1988, Moylan 2003). Rather, women must be both brought into the decision-making and system developing processes and empowered to include alternative perspectives and means of addressing, conflict, war, and peace. Many women’s organisations have attempted to suggest alternate resolution and conflict prevention strategies from their traditional positions as mothers (Ruddick 1989). This shifts motherhood from a private to a public activity, allowing women and women’s organisations to engage in political and peace strategy discourse and challenge typical and assumed conflict resolution activities. The recent UN resolution 1325 â€Å"makes gender a routinely considered component in the full range of work undertaken by the Security Council† (Cohn, Kinsella and Gibbings 2004, 131). However, there is a significant difference between the simple inclusion of women and gender considerations in international policy and process, and the significant shift in systems called for by the full inclusion of feminist theory in the realm of international conflict. Rabrenovic and Roskos (2001) contend that women â€Å"must persist in gaining greater visibility for women’s peace-work and feminist insights on peacemaking and noting that in the context of unravelling the dynamics of war-making, women have not made sufficient progress† (42). Strong and widespread resistance remains the common response in most countries to any questioning of the use of force as a legitimate response to conflict or manifestation of power (Rabrenovic and Roskos 2001). An additional consideration is the different manifestations of feminism and feminist thought in different cultures. There are a number of worthy feminist thinkers outside the privileged Western realm that is published or given voice in media outlets (Sylvester 1999). Elshtain (2001) examines the different practises and goals of women’s groups in a number of countries, many of which are not in line with the brand of feminism promoted in the West. In Prague, for example, feminists contended â€Å"we want to emphasise concrete problems, not ideologies† (Elshtain 2001, 546). After years of forced involvement in the workforce and requirements to place their children in poorly run state-sponsored day cares, women in Czechoslovakia valued the choice they now have to work or stay home, and considered this at odds to discourse they had encountered from Europe and the United States (Elshtain 2001). Feminists in Palestine were perplexed by the West’s emphasis on freedom, bu t perceived unwillingness to promote the freedom of the Palestinian people. Women there also were confused by comments of several American feminist theorists who viewed head scarves as a form of oppression, which the Palestinian women who wear them do not (Elshtain 2001). It is important, therefore, to concentrate on vital and universal feminist values, viewpoints and aims rather than be distracted by issues not considered important to women in the cultures where the issues exist. Women worldwide should be aware of their options, but encouraged to live from the cultural construct they personally value, and impact their society from this construct. At the same time, Moylan (2003) noted that when men become uncomfortable in viewing power structures and response mechanisms, often feeling a threat to their manhood, â€Å"many women will work to end the men’s discomfort by agreeing with them rather than by expecting them to explore the reasons why they are uncomfortable (571). This leads to a perpetualisation of the very power structures and response mechanisms that need to be challenged. Cohn and Enloe (2003) ask what it takes to â€Å"genuinely demilitarise a society† (1189). First, cultures must allow for separation of hegemonic masculinity, manhood, and the use of force. This is beginning to happen in some areas of the world, where alternate life choices are increasingly tolerated and even valued. â€Å"Gender analysis and gender disaggregated data must be used to bring women’s experiences to the forefront of the conversation and eventually to recast the very meanings of the topics under negotiation, in this case to challenge the very meaning of war and peace† (Scott 1988, 3). This will cause distress to many in the patriarchal power structure that dominates our world organisations. However, with perseverance, the reward of a world where military action and war are not the typical response to international conflict, where men are empowered to express various versions of masculinity, rather than being forced into a hegemonic construct, and wher e women are both participants in the actions and the creation of international policy and practises is well worth the effort. REFERENCES Cohn, C., Enloe, C. 2003. A conversation with Cynthia Enloe: Feminists Look at Masculinity and the Men Who Wage War. Journal of Women in Culture and Society, vol. 28, no. 4, pp. 1187-1207. Cohn, C., Kinsella, H., Gibbings, S. 2004. Women, Peace and Security. International Feminist Journal of Politics, vol. 6, no. 1, March 2004, pp. 130-140. Cohn, C., Weber, C. 1999. Missions, Men and Masculinities. International Feminist Journal of Politics, vol. ?, no. ?, ? 1999, pp. 460-475. Elshtain, J.B. 2001. Exporting Feminism. Journal of International Affairs, Winter 1995, vol. 48, no. 2, pp. 541-558. Moylan, P. 2003. Teaching Peace: The Challenge of Gendered Assumptions. Peace and Change, vol. 28, no. 4, October 2003, pp. 570-574. Rabrenovic, G., Roskos, L. 2001. Introduction: Civil Society, Feminism, and the Gendered Politics of War and Peace. NWSA Journal, vol. 13, no. 2, Summer, pp. 40-54. Reardon, B. 1993. Women and Peace: Feminist Visions of Global Security. State University of New York Press, Albany. Ruddick, S. 1989. Maternal Thinking: Toward a Politics of Peace. Beacon Press, Boston. Scott, J.W. 1988. Gender and the Politics of History. Columbia University Press, New York. Sylvester, C. 1999. Bringing Philosophy to Feminism and Peace. Peace and Conflict: Journal of Peace Psychology, vol. 5, no. 4, pp. 377-379. Tickner, A.J. 1999. Why Women Can’t Run the World: International Politics According to Francis Fukuyama. International Studies Review, vol. 1, no. 3, pp. 3–11.