Case Study Example | Topics and Well Written Essays - 500 words - 24

Case Study Example It commanded 7.6% of the market. Secondly, according to the case, Eskimo pie had at least one of its products in 98% of the grocery stores located across the United States. As such, this has considerable implications in determining the worth of Eskimo pie. Therefore, Eskimo’s market presence and market share across the United States commands a better higher price than what is estimated by Goldman. Having a larger market share and presence in any industry gives the company an edge over its competitors. Therefore, it should deserve and attract a higher premium than what was offered by Goldman and Nestle. Past performance is vital when estimating the value of Eskimo pie. Since 1987, the company’s net sales increased by over 50 % ((17198-30769) Ã · 30, 769). Subsequently, profits of the company increased by over 1300% over the same period ((2526-171) Ã ·171). This is according to the data depicted in Exhibit 1. There are many reasons a company might want to acquire another company. The primary reason nestle wanted to acquire Eskimo Pie was to possess and establish a stronger and robust position or presence in the frozen novelty market. According to the case, nestle owns drumsticks. I can take this to mean that maybe nestle owns other frozen novelties, but the case does not specify or mention any. By purchasing Eskimo pie, nestle would be a frontrunner in the industry by having a larger presence. There are potential synergies to be gained from acquiring Eskimo pie. This is because of the involvement of nestle in the frozen novelties too. In my opinion, Eskimo is worth more to nestle as an acquisition than as a stand-alone company. This is due to the following reasons. Most of the workforce and management of Eskimo pie would not be needed in order to avoid duplication of duties. Since the products of Eskimo and nestle target and go to the same market, the distribution costs of nestle would b e nearly eliminated. Additionally, the marketing expenditure will drop. I

Capital Structure of Company Accor Assignment Example | Topics and Well Written Essays - 1250 words

Capital Structure of Company Accor - Assignment Example Accors optimal capital could be achieved when the marginal cost of each source of finance is the same. There is on optimal capital structure for all firms for all times. The financial managers should try to develop an appropriate capital structure. That ha these features. Simple in the initial stages by limiting the number of issues and types of securities. This will avoid investors becoming hesitant from investing in the company. Preferably Accor should issue equity and preference share in an attempt to develop an optimal capital structure. Retaining the ultimate control of accompany with the equality shareholder who have the right to elect directors/control in management is important.Accor should issue less equity shares and preference share and debentures in large numbers to the public because these carry limited voting rights whole debentures don't have any.Companys capital structure in such away which would favourably affect the voting structure of existing shareholders and increase their control on the company's affairs. Liquidity can be achieved for the solvency of corporation Accor should avoid all such debts which threaten the solvency of the company. A proper balance between fixed and current assets is maintained according top the nature and size of business. Flexibility in capital structure enables the company to make necessary changes in it according to the changing conditions and make it possible to procedure more capital whenever required or redeem the surplus capital. Capital structure of such a company will also follow the policy of conservatism, this helps in maintaining the debt capacity even in unfavourable circumstances. Accor needs to maintain a good balance for optimum capital structure as both over capitalization and undercapitalization are disastrous to the financial interests of Accor. A sound capital structure attempts to secure balance leverage by issuing both types of securities i.e. ownership and creditor ship securities. Debentures are issued when the rates of interest are low cost of debt is one of the components of cost of capital incurred by an organization. Cash generated in an organization as profits are used to pay for taxes and interests on types of securities acquired for the company. It is obligatory for the corporation to pay interests to money lenders like debenture holders and even preference shareholder. If Accor maintains more debt, it means that it will be overburdened in servicing the debt needs with interests and eventually pay the equity shareholders earning that were ploughed back. To assess whether Accor maintains a capital structure for Accor, we should consider both internal and external factors. These include: - internal factors. Nature business when a company is getting stable earning then it can afford t raise funds through sources involving fixed charges, public utilities, finacing and merchandising enterprises are more stable in their earning and enjoy greater

The Authors portrayal of Victor Essay Example for Free

The Authors portrayal of Victor Essay Whilst Frankenstein knows that his actions in creating the creature were wrong, he is trying to justify his actions following the creature coming to life as being acceptable, the creature is trying to make Frankenstein feel responsible for creating him and then abandoning him so he is trying to make Frankenstein feel guilty. This is all moving towards the creatures ultimate aim, for Frankenstein to create him a companion to fulfil his need for love and compassion. This is very interesting, the creature just wants someone to love and be with and Frankenstein wanted someone to rule and have power over, when you look at the events of the first night when the creature is brought to life, you cant help but wonder that if the prevailing events had taken a different course and the creature and Frankenstein had stayed together, then both characters would have had their needs fulfilled, Frankenstein would have had his power and the creature would have had his companion and would not be alone in the world. The following morning the two characters find themselves in two very different situations, Frankenstein walks out into his town, Ingolstadt where he meets his long-time friend, Henry Clerval, I perceived Henry Clerval who inspires joy to Frankenstein, I felt suddenly, and for the first time during many months, calm and serene joy it is as if Frankenstein now has a huge weight off his shoulders and can return to living a normal life, I sincerely hope, that all these employments are now at an end and that I am at length free. The creature on the other hand is left very alone, with very little knowledge about what is happening around him, left to learn the ways of the world by himself, I thrust my hand into the live embers, but quickly drew out again with a cry of pain here the creature shows the vulnerability and intelligence of a small child, but without someone there to tell him not to put his hand in the fire he has to find it out for himself. However quite deservingly, it is not the creature who suffers the most in these early days of the story, it is Frankenstein. After meeting Clerval, Frankenstein goes home expecting to find the creature there, the thought made me shiver, that the creature whom I had left in the apartment might still be there. This he does not but he does fall very ill. This was the commencement of a nervous fever which confined me for several months. During this time Clerval nursed him back to health. The creature on the other hand does much better for himself, out in the wild he finds himself a fire, food (berries which are not very nourishing) and water from the stream. Nonetheless he survives and seems content, until he first encounters men. The difference in the two characters relationships with humans could not be more dissimilar. Each and every one of the creatures encounters with humans result in him being attacked, grievously bruised by stones and many other kinds of missile weapons. Frankenstein however has a very different relationship with humans. His account of his upbringing shows how spoilt he was by his parents and as previously stated it is his friend, Clerval who looks after him when he is ill. The creature is deprived of all this. The readers sympathy for the characters shifts with each narrator, this making it difficult to remain unbiased. Until the creature tells his story he receives no sympathy, yet after, the reader begins to recognise the injustice of Frankensteins actions, his absence of conscience and how ultimately, he completes an experiment which threatens mankind. In conclusion, Shelly has created two very extreme characters that given different circumstances could have flourished with one another, yet quite the contrary happens with them leading to each others destruction. It asks many questions about the morality and ethics surrounding science and inspires responsibility above all else upon the scientists both to think about what they are doing and also why they are doing what they are doing. Answering the why can sometimes be very much more difficult than answering what. By Andy Lawson 11I Show preview only The above preview is unformatted text This student written piece of work is one of many that can be found in our GCSE Mary Shelley section.

Romantic Jealousy and Facebook Use Correlation | Review

Romantic Jealousy and Facebook Use Correlation | Review Tamar Chemel Write the reference for this article in APA style. Muscanell, L. N., Guadagno, E. R., Rice, L., Murphy, S. (2013). Don’t it make my brown eyes green? An analysis of facebook use and romantic jealousy. Cyberpsychology, Behavior, and Social Networking, 16(4), 237-242. DOI: 10.1089/cyber.2012.0411 Write an overview or brief summary of the article in your own words. Indicate your assessment of what the study is about and the major findings of the study This study seeks to explore the correlation between romantic jealousy and Facebook use with university-aged participants to envision themselves viewing their partner’s Facebook page with various hypothetical situations (Muscanell, Guadagno, Rice, Murphy, 2013). The main research question of the study was to explore how gender, privacy settings on Facebook, and the existence of couple’s photos on the partner’s profile collaborate and effect the negative emotions of the participants (Muscanell et al., 2013). The researchers predicted that female participants would experience and report more negative emotions and romantic jealousy than the males (Muscanell et al., 2013). The researchers also expected that the participants would experience more negative emotions when the hypothetical situations involved a romantic partner’s couple photos and tagged photos containing a privacy setting, indicating the partner’s desire to hide or disguise their relationsh ip status (Muscanell et al., 2013). In addition, they also believed that participants would self-report more powerful negative emotions if the hypothetical romantic partner did not have any couple photos up on their Facebook profile for others to see (Muscanell et al., 2013). The study examined four particular negative emotional responses to these hypothetical situations; jealousy, anger, disgust and hurt (Muscanell et al., 2013). The results of the study indicated that women more than men responded feeling more jealous, angry, and hurt to the imagined situations of a partner’s photos made private rather than being visible to all of their friends or Facebook users (Muscanell et al., 2013). Participants, both male and female, responded to feeling disgust if an imagined romantic partner’s photos were set to private, and felt more disgust if there were no couple photos present on their partner’s Facebook profile (Muscanell et al., 2013). According to the introduction, what information was already known about the topic (look for references to previous research)? This current study was based off a previous study examining romantic jealousy and online Facebook use (Muise, Chirstofides, Desmarais, 2009). The results of this study indicates that individuals who used Facebook more often described greater jealousy in romantic relationships, and thus constantly kept track of their partner’s Facebook use and profile (Muise et al., 2009). Based on their theoretical framework, this current study used hypothetical scenarios to examine jealous and negative responses to romantic partner’s Facebook use. This study also had previous information about gender differences and social networking use, particularly with the use of Facebook. Thus, the researchers used the previous research to make the predictions about gender differences and the self-reported negative emotional responses associated with Facebook use (Guadagno Sagarin, 2010). What variables were studied? Identify the Independent and Dependent Variables if applicable. What were the hypotheses concerning these variables? The dependent variable in this study is the negative emotions self-reported by the participants in the study. These include; romantic jealousy, hurt, disgust and anger. The independent variable is the hypothetical Facebook scenarios created by the researchers. The hypotheses are the sex differences of jealousy in regards to online information sharing behavior. What were the operational definitions of the variables studied? Romantic relationships are defined as only heterosexual relationships. Facebook privacy settings are the modifications that control who can access any personal information on the social networking website, including; photographs, status updates and personal information. Negative emotions are outlined as hurt, disgust, anger and jealousy. Hypothetical Facebook situations are scenarios created by the researchers to explore the participants’ emotional responses to the online behaviour of an imagined romantic partner, such as â€Å"Imagine that you see a picture of your serious romantic partner with another individual of the opposite sex†. Who were the participants in the study? Were there any special participant characteristics? The participants were both male and female undergraduate students, who were heterosexual, mainly of Caucasian ethnicity, and had Facebook accounts. What were the procedures used to test the hypotheses? Did you notice any problematic features of the procedure? Participants were randomly assigned to one of the nine conditions set up by the researchers (Muscanell et al., 2013). After imagining this hypothetical Facebook scenario, participants were encouraged to self-report on a scale, assessing jealousy and other associated negative emotions in response to the imagined situation (Muscanell et al., 2013). The main problem associated with a self-reporting study is the participants’ self-reporting behaviour, which is inherently subjective and non-scientific, as well as susceptible to the social desirability bias. Was the experimental or non-experimental method used? Were there attempts to control any extraneous variables? This research would be considered experimental research, as the independent variable was manipulated to examine how that will influence the dependent variable. In this study, the researchers manipulated the experimental conditions of the hypothetical Facebook scenarios to examine how it would influence the participants’ negative emotions. The researchers outwardly stated that the hypothetical situations were ambiguous, which may lead to extraneous factors influencing an individual’s emotional response. Perhaps if the setting and environment were not hypothetical or imagined, this research would yield more applicable and generalizable results. What were the major results of the study? Were the results consistent with the hypotheses? As predicted and consistent with previous research, the results of the study indicated that women responded with more powerful feelings of jealousy, hurt and anger to the hypothetical Facebook scenarios created by the researchers (Muscanell et al., 2013). In addition, all participants had increased feelings of jealousy, disgust, anger and hurt when they had to visualize their romantic partner not having any couple photographs present on their Facebook profile or having those photos set to private so no other Facebook users or friends could see them (Muscanell et al., 2013). Did the author give suggestions for future research or applications? Can you provide other suggestions? The authors did identify limitations to the study, and directions for future research in the area. One suggestion indicates that future researchers should study the long-lasting effects of privacy settings and couple-related information availability on romantic relationships (Muscanell et al., 2013). Age and sexuality are two factors that this study did not include, and future research might be able to indicate how these results differ if they were to examine various ages or sexualities (Muscanell et al., 2013). As the study also suggested, future research should also examine the behavioral outcomes of these negative emotions that are elicited from the manipulation of privacy settings used on Facebook which can have potential real-life implications for interpersonal relationships (Muscanell et al., 2013). Another direction researchers could take is to examine how the manipulation of privacy settings on other social networking sites influence the likelihood of extra-relational affairs and success of relationships and how that has changed since social networking sites like Facebook existed.

Reality Television Do More Harm Media Essay

Reality Television Do More Harm Media Essay Although reality television may be popular source of entertainment, it is doing more harm to the society by corrupting its thoughts; and therefore the harms of reality television outweigh its positives. What is Reality Television? Reality television is a television-programming genre that presents purportedly unscripted melodramatic or humorous situations, documents actual events, and usually features ordinary people instead of professional actors, sometimes in a contest or other situation where a prize is awarded. Arguments The content aired on reality television programs plays a major role in manipulating the viewers thoughts about certain aspects of the society and help create stereotypes in the minds of the people through false representation of facts. Reality television program participants become victims of the edited material aired on TV and their image is hampered. The competition in the shows is extremely intense and brings out the worst in the participants. Reality television occupies a large amount of precious time of the viewers, thus preventing them from performing much more productive activities. KHATRY III Counter Arguments Reality television helps satisfy the needs of the people for juicy or spiced content on the screen, thus attracting large audiences. It acts as a medium of escape for the viewers from their everyday chores. However, the reality TV shows are becoming boring and pointless. Reality television helps provide a platform to bring the common man in the spotlight. But there are allegations of reality TV shows being rigged. Reality television provides an economical form of entertainment, thus proving to be profitable for the television producers since no major celebrities are usually involved. Nevertheless, the production cost averages between $800,000 and $2,000,000 plus per episode. Conclusion- Summarize and restate the arguments and counter arguments and thus, prove that the harms of reality television outweigh its positives. KHATRY 1 Does Reality Television Do More Harm Than Good? According to the American Time Survey 2011 conducted by the Bureau Of Labor Statistics U.S. Department Of Labor, The average American spends 2.4 hours everyday in front of the television screen, this means he spends 16.8 hours a week and 873.6 hours a year watching television. (American) Seven years of our lifetime in front of the idiot box can surely have a great influence on us, especially a negative one. One of the most prominent genres of modern television is the unscripted reality-based television program or commonly called Reality TV by the viewers. So what is reality television? Annette Hill in her article Reality TV: Audiences and Popular Factual Television, describes reality television as a television programming genre that presents purportedly unscripted melodramatic or humorous situations, documents actual events, and usually features ordinary people instead of professional actors, sometimes in a contest or other situation where a prize is awarded. (Reality) Reality TV pro grams like The Bachelor, Fear Factor, Here Comes Honey Boo Boo and many more have overtaken the prime television slots and have become an integral part of the American family-couch time. Although reality television may be popular source of entertainment, it is doing more harm to the society by corrupting its thoughts; and therefore the harms of reality television outweigh its positives. First of all the content which is aired on the reality television programs is highly sexual and violent. Social cognitive theory suggests that people can discover meaningful sources of identity in their teens that feel connected to what theyre viewing. (288) According to the reports of attorney of law, Patrick A. Trueman, teens exposed to sexual material on television were more likely to be subject to premature sexual activities. Americas Next Top Model, a model hunt, has been repeatedly criticized for promoting KHATRY 2 poor body image of women resulting in low self-esteem and eating disorders among the young viewers. These shows also play a major role in creating stereotypes in the minds of the audiences. The audiences relate the actions of the participants to the ethnic or regional background they belong to. One such show is Jersey Shore, a reality television series that follows the lives of eight housemates spending their summer in New Jersey; the highly sexual and abusive content aired on the show has created misconceptions in the minds of the people regarding the residents of New Jersey. The show portrays a negative image of the American youth to the world as that of disturbed and unsophisticated. Omarosa Manigault a participant on the show The Apprentice stated, A friend of mine said, The fabric of reality TV is conflict, so make sure that youre either in the fight, breaking the fight up, or starting the fight.' The harms of reality televise are not only subjected to the audience but the participants and the crew in these shows too are pushed to the brink. The crews are made to work under unacceptable working conditions and are paid dimes for it. Three former employees of reality television shows, including American Idol, claim in a lawsuit filed that the producer forced them to work under sweatshop conditions and failed to pay for overtime hours they worked. The employees say the producer, Fremantle North America, forced them, to work up to 20 hours a day, seven days a week, sometimes without meal and rest periods, and that Fremantle falsified payroll records. (7) The participants in the reality television programs often become a victim of the misleading edited material aired on TV, which can go a long way in hampering their image in the real world. The participants in shows such as Big Brother and The Bachelor are subject to no privacy. The editing KHATRY 3 team crop the video footage in order to make it more entertaining, thus not revealing the whole truths. As a result the audience misinterprets their words and thus misconceptions are created in the minds of the viewers regarding the participants. Diana Eng a contestant on Project Runway stated in an interview, One morning the crew scared me so bad I jumped and screamed. They said that wasnt good, so I had to pretend to wake up again. (The Real) The world of reality television has also revealed the ugly face of racism in the Celebrity Big Brother racism controversy. Fellow contestants Jade Goody, Jo OMeara and Danielle Lloyd mocked Shilpa Shettys Indian accent and branded her as The Indian and a dog. (Celebrity) The highly competitive nature of the shows and the hunger to win usually brings out the worst in the participants. Sometimes even a lifetime may seem short enough to earn reputation however a moment of bad judgment is enough to lose it all. In a world where time is money and every single second is precious reality television consumes a large amount of the productive time of the viewers. The viewers spend numerous hours in front of the television watching these shows, time that they can use to perform more productive activities. Also there has been a decline in the outdoor activities of young adults, who would prefer an hour in front of the screen rather than playing ball in the park. Robert Foehr in his article Rideout states, Excessive TV viewing can contribute to poor grades, sleep problems, behavior problems, obesity, and risky behavior. (Rideout) However, we cannot be oblivious to the positive factors of this genre. Despite the numerous harms caused by reality television, the genre has become the most viewed form of television with its television rating soaring higher than ever. KHATRY 4 Realty television is one of the best means of entertainment for the viewers. For the common man it acts as a medium of escape from the arid realities of everyday life since the viewers can relate themselves with the participants on the show. The major reason for the numerous reality television programs being aired nowadays is the audiences thriving appetite for juicy or spiced content on the screen. However, the reality TV shows are soon becoming boring and pointless. Audiences have lost interest in the shows because lack of plot and repetition of themes. The show Here Comes Honey Boo Boo has received criticism globally from viewers according to whom the family is nothing but a laughing-stock. Reality television programs like American Idol and Master Chef help provide a platform for the common man to express his talents and achieve his dreams. Reality television programs are a source of instant fame and recognition for the common herd. The sole purpose of these programs is to focus on the life of ordinary people and bring them in the spotlight rather than the major celebrities. These have given the world phenomenal talents in the form of Kelly Clarkson, season one winner of American Idol, and the extraordinaire chef Jennifer Behm, who won the second season of Master Chef USA, and many others. However there are allegations of reality TV shows being rigged. The contract signed by the contestants on the reality TV shows states that the producers posses the right to determine the winners. Hope Solo, a contestant on Dancing With The Stars, pointed in her journal Solo: A Memoir Of Hope a specific incident behind the scenes that led to her elimination. Although the actual number of votes may not be twisted, producers have other illusive means to manipulate the public opinion. Dian Anderson Minshall stated in her article How Authentic Are Your Favorite  Shows? that Tom Poe a contestant on Americas Got Talent, a talent show, who lied about being injured by a grenade and suffering a brain KHATRY 5 injury while serving in Afghanistan insists the show is rigged and audiences are coached to support predetermined favorites. (How) Not only is reality television entreating but is economical as well. Producers nowadays are willing to invest in new reality TV ventures rather than sitcoms because of the huge difference in costs. Reality television programs fall cheaper to produce since no major celebrity is being paid a hefty fee. Advertisers are willing to pay millions for a 30 second commercials during the ad breaks. Nevertheless, the production cost averages between $800,000 and $2,000,000 plus per episode. Large sums of money are awarded to the winners of these shows. The cost for putting up the grand stages and sets for shows like Survivor and American Idol are exorbitant. As we have known it that there are always two sides of a coin, both the merits and demerits of reality television are present. Like it or not reality TV will remain to be one if the most popular television genre as long as the viewers demand it. Reality television has corrupted the thoughts of the viewers and hampered their perceptions about certain aspects of the society. There is hardly any authenticity to the content aired on the reality television programs; the manufactured drama aired on these shows is not reality. These acknowledged negative factors surpass the mere qualities of reality television. As stated in the above augments, although reality television may be popular source of entertainment, it is doing more harm to the society by corrupting its thoughts; and therefore the harms of reality television outweigh its positives. KHATRY 6

Sir Gawain and the Green Knight :: Essays Papers

SIR GAWAIN and the GREEN KNIGHT In the Middle Ages, a time of brave knights and fair maidens, chivalry was alive and well, and honor meant much more than just pride. A man could be expected to be as good as his word, and God was an integral part of his life. In Sir Gawain and the Green Knight, the title character sets off on a month-long quest for the Green Chapel in fulfillment of a promise made a year earlier, knowing full well that it could mean certain death. After the knight's final days at the court of King Arthur are recounted, he sets off in "country wild" where he is "far off from all his friends" (lines 713-14). This lonely road on which he rides reflects the nature of his quest--Gawain's conflict is within himself, and is something which he must deal with on his own. On the long, arduous journey, the brave knight battles countless foes to the point where "to tell but the tenth part would tax [the author's] wits" (719). All manner of fearsome foes are described, from serpents and wolves to wild men and giants. However, he has "borne himself bravely, and been on God's side" (724), and therefore makes it through all these trials intact. The description of the locations where Sir Gawain is forced to sleep on some nights calls to mind the dwelling of Grendel's mother from Beowulf--cold, gloomy, rocky, and generally unpleasant. Gawain bears it all with stoic patience and fortitude, though he is "near slain" by the inclement weather. Finally, on Christmas Eve, Gawain "prays with all his might/That Mary may be his guide/Till a dwelling comes in sight" (737-39). This prayer underlines the parallel between Gawain's plight on this Christmas Eve and Mary's own search for lodging on the night of the first Christmas. On Christmas morning, he arrives in a foreboding forested area, "a man all alone" in a "marsh and mire" where "birds unblithe upon bare twigs/Peeped most piteously for pain of the cold." (The cold loneliness stands in contrast to the warmth and companionship he is to find in Bercilak's castle later on in the story.) Here he again prays mournfully--this time that he may be able to attend the Christmas mass. His first thoughts are not for his own safety, nor for his reputation should he not find the Green Chapel in time.

Gillette Marketing Plan Essay -- Business Marketing Analysis Managemen

Gillette Marketing Plan Gillette's $9.2 billion global business began on September, 1901 by the name of "American Safety Razor Company. In 1902 it was names Gillette Safety Razor Company. The Gillette Company today is the global market leader in nearly a dozen major consumer products categories, principally in the grooming, alkaline battery and oral care businesses. It is the largest known company for producing razors and other shaving products. The five different business units Gillette focuses on are Blades & Razors, Duracell, Oral Care, Braun and Personal care. This project deals with the production of a disposable razor with incorporated gel. Gillette is the largest well known company for producing razors. The company receives the greatest profits from that operation. Gillette sells products in over 200 countries and has approximately 28,700 employees, 70& from which are outside of the US. Manufacturers operate at 31 facilities in 14 countries and 40% of sales come from NEW products for 11 consecutive y ears. The Gillette Company's Vision is to build Total Brand Value by innovating to deliver consumer value and customer leadership faster, better and more completely than their competition. This Vision is supported by two fundamental principles that provide the foundation for all of our activities: Organizational Excellence and Core Values. Organizational Excellence is accomplished by superior and continually improving performance in every area and at every level of the organization. Gillette's performance should be guided by a clear and concise strategic statement for each business unit. Excellence requires hiring, developing and retaining a diverse workforce of the highest caliber. The three core values that define the ... ...ategic direction of the company of holding the leadership position n the grooming market. Also, this strategy will fit with Gillette's major, sustainable, competitive advantage of being an industry innovator (3). Manufacturing the "Sensor 3 Gel" will add value to the organization, as it will reposition the Gillette Company as the undisputable industry leader. The "disposable razor" target market will be male population across the world. In 2002 more than 1.7 billion men over 15 years old removed hair daily with over 80% using a blade and a razor (2). These numbers show that there is a large market for razors worldwide. The "disposable razor" will first be manufactured with a regular shave gel to appeal to a large group of men. But in the long run, new and more focused groups will be targeted. Different shaving gels for different type of skins will be introduced.